Beauty
"What Insider Beauty actually uses, recommends & works with"
💚 8
genuine loves
🤝 0
paid / affiliate
🏷️ 90
brands
TTO Conviction: 100
Products & brands Insider is known for
Still using it?
First discussed 2022 · latest evidence 2026
Product relationship timeline
💚 Things Insider Beauty genuinely loves
"I like the new Elf gripping primer with niacinamide, the pinkish one. It's fantastic!"
💚 Organic recommendation — no brand deal detected
"this haus labs foundation is incredible, I just can't wear all my old foundation since I tried this one😍"
💚 Organic recommendation — no brand deal detected
"I think I'd probably like the first blush...I wouldn't have to build it up as I have all the pigment of a cave…"
💚 Organic recommendation — no brand deal detected
"I love that you also included nail polish!"
💚 Organic recommendation — no brand deal detected
"I think I'd probably like the first blush...I wouldn't have to build it up as I have all the pigment of a cave…"
💚 Organic recommendation — no brand deal detected
"The Jason Wu part was the quickest review I ever saw."
💚 Organic recommendation — no brand deal detected
Insider Beauty's product world
📊 Insider Beauty's 7% organic ratio is below the 19% average for Beauty creators we track
▼ See the 6 Beauty creators this compares against
Highlights
Insider Beauty's strongest genuine endorsement
Elf — "I like the new Elf gripping primer with niacinamide, the pinkish one. …"
Insider Beauty's longest brand relationship
Colourpop — 8 months and counting
Recent activity
Insider Beauty mentions Rare Beauty's Soft Pinch tinted lip oil and Refy brow tint
Insider Beauty mentions Rare Beauty and Refy brow tint in video
Insider Beauty mentions Rare Beauty Soft Pinch tinted lip oil and Refy brow tint
Insider Beauty mentions Refy brow tint and Rare Beauty lip oil in video
Insider Beauty mentions Rare Beauty and Refy brow tint products in video
Brand conviction map