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Insider Beauty

Insider Beauty

Beauty

956k youtube

"What Insider Beauty actually uses, recommends & works with"

💚 8

genuine loves

🤝 0

paid / affiliate

🏷️ 90

brands

TTO Conviction: 100

Products & brands Insider is known for

F

Fenty Beauty

6 mentions · both

R

Rare Beauty

4 mentions

N

NYX

4 mentions

C

COVERGIRL

3 mentions

E

Elf

2 mentions · both

M

Makeup by Mario

2 mentions

H

Haus Labs

2 mentions · organic

S

Saie

2 mentions · both

TTO Intelligence

Most mentioned

Genuine, repeat affinity

Discussed repeatedly with no paid relationship

Haus Labs2 · 4yr

Still using it?

Rare Beauty

First discussed 2022 · latest evidence 2026

4-year relationship

Product relationship timeline

2023First sponsorship of Rare Beauty
2023Still mentions Rare Beauty
🔍

💚 Things Insider Beauty genuinely loves

"I like the new Elf gripping primer with niacinamide, the pinkish one. It's fantastic!"

💚 Organic recommendation — no brand deal detected

· Last mentioned 2w agoWatch on YouTube

"this haus labs foundation is incredible, I just can't wear all my old foundation since I tried this one😍"

💚 Organic recommendation — no brand deal detected

· Last mentioned 2w agoWatch on YouTube

"I think I'd probably like the first blush...I wouldn't have to build it up as I have all the pigment of a cave…"

💚 Organic recommendation — no brand deal detected

· Last mentioned 2w agoWatch on YouTube

"I love that you also included nail polish!"

💚 Organic recommendation — no brand deal detected

· Last mentioned 2w agoWatch on YouTube

"I think I'd probably like the first blush...I wouldn't have to build it up as I have all the pigment of a cave…"

💚 Organic recommendation — no brand deal detected

· Last mentioned 2w agoWatch on YouTube

"The Jason Wu part was the quickest review I ever saw."

💚 Organic recommendation — no brand deal detected

· Last mentioned 2w agoWatch on YouTube

Insider Beauty's product world

📊 Insider Beauty's 7% organic ratio is below the 19% average for Beauty creators we track

▼ See the 6 Beauty creators this compares against

Highlights

💚

Insider Beauty's strongest genuine endorsement

Elf — "I like the new Elf gripping primer with niacinamide, the pinkish one. …"

🤝

Insider Beauty's longest brand relationship

Colourpop — 8 months and counting

Recent activity

💬Mentioned
3× · Not mentioned recently — last seen 41mo ago

Insider Beauty mentions Rare Beauty's Soft Pinch tinted lip oil and Refy brow tint

R
↻ Recommends repeatedly
💬Mentioned
Not mentioned recently — last seen 41mo ago

Insider Beauty mentions Rare Beauty and Refy brow tint in video

S
💬Mentioned
2× · Not mentioned recently — last seen 41mo ago

Insider Beauty mentions Rare Beauty Soft Pinch tinted lip oil and Refy brow tint

S
↻ Recommends repeatedly
💬Mentioned
Not mentioned recently — last seen 41mo ago

Insider Beauty mentions Refy brow tint and Rare Beauty lip oil in video

R
💬Mentioned
2× · Not mentioned recently — last seen 41mo ago

Insider Beauty mentions Rare Beauty and Refy brow tint products in video

C
↻ Recommends repeatedly

Brand conviction map

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