"A cosmetics brand known for its trendy and affordable makeup products."
24
creators
49
total mentions
Snapshot
Creator activity down 75% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 2 creators talk about NYX regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by LynetteTeeMakeup - Bridal, Makeup, DIY, Special FX on Jul 2013 — 161mo ago
💚 Creators who genuinely love NYX
"This is my new favorite makeup and um...you have to try it."
Not mentioned recently — last seen 14mo ago"I'm going to go in with my NYX Butter gloss in the shade Maple Blondie."
Last mentioned 1mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with NYX
Category reach
Niche — concentrated in 2 categories
Creators who rep NYX
2 creators already love NYX
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Danielle Kirsty | 2 mentions |
| Zabrena | 1 mention |
The real story
💚 You Beauty kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 2173 days before larger ones
📊 Being discussed by 4 smaller, 13 mid-size, 5 major creators
Based on 49 mentions across 24 creators · Strong evidence
Top creators
Truly Sana
6× · Last mentioned 1w ago — ongoing since 11mo ago
Insider Beauty
4× · Last mentioned 2mo ago — ongoing since 51mo ago
You Beauty
3× · Last mentioned 1mo ago — ongoing since 3mo ago
Madeyewlook
3× · Last mentioned 1mo ago — ongoing since 68mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
1
micro
3
mid
7
macro
6
mega
5
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record