"A cosmetics brand known for its trendy and affordable makeup products."
11
creators
27
total mentions
Snapshot
Creator activity down 33% over the last 30 days. 2 creators talk about NYX regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month
First mentioned by Adriana Braje on Apr 2015 — 139mo ago
💚 Creators who genuinely love NYX
"This is my new favorite makeup and um...you have to try it."
Not mentioned recently — last seen 13mo ago"I'm going to go in with my NYX Butter gloss in the shade Maple Blondie."
Last mentioned 6d agoFrequently co-sponsored with
Brands sharing 3+ real creators with NYX
Category reach
Niche — concentrated in 1 category
Creators who rep NYX
2 creators already love NYX
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Danielle Kirsty | 2 mentions |
| Zabrena | 1 mention |
Competitive landscape
Real brands closest to NYX by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| NYX PROFESSIONAL MAKEUP | 5 | 0% |
| NYX Cosmetics | 6 | 28.6% |
| BYS | 1 | 50% |
| Manhattan | 1 | 0% |
| Maybelline New York | 1 | 0% |
The real story
💚 You Beauty kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
👀 Smaller creators were talking about this 2695 days before larger ones
📊 Being discussed by 1 smaller, 6 mid-size, 3 major creators
Based on 27 mentions across 11 creators · Strong evidence
Top creators
Insider Beauty
4× · Last mentioned 2w ago — ongoing since 49mo ago
You Beauty
3× · Last mentioned 2d ago — ongoing since 2mo ago
Nina Ubhi
3× · Last mentioned 1w ago — ongoing since 4mo ago
mads asmr
2× · Last mentioned 5d ago — ongoing since 66mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
micro
1
mid
1
macro
5
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record