Huda Beauty

"A brand known for its makeup products including liners and bronzers."

creators

total mentions

TTO Intelligence

Snapshot

17 creators have covered Huda Beauty so far. 4 creators talk about Huda Beauty regularly with no commercial relationship at all.

Mention activity, last 90 days

5 this month

This monthChange

Mentions5+0%

Creators1-75%

New creators0—

Unpaid mentions1—

Paid partnerships1-50%

👀

First mentioned by BEAUTY NEWS on Dec 2018 — 94mo ago

Best deal available

null

via Nina Ubhi

Get deal →

🔍

💚 Creators who genuinely love Huda Beauty

Nina Ubhi

"I don’t love the Milk skin tint... it doesn't give me good coverage. Or, not the coverage I was expecting."

Last mentioned 1w ago

Danielle Kirsty

"Huda Beauty Creamy Kohl Eye Pencil in Very Vanta"

Last mentioned 2mo ago

Danielle Kirsty

"Huda Beauty Easy Bake Loose Powder in Cherry Blossom Cake"

Last mentioned 2mo ago

Danielle Kirsty

"HUDA BEAUTY Blush Filter Palette Baby Pink"

Last mentioned 6mo ago

Vaishnavi Thakur

"I created this glowing look using some of my absolute favourites and I’m obsessed with how it turned out!"

Last mentioned 6mo ago

Tati

"Huda Beauty Easy Bake Duo Loose Powder // Cherry Peach"

Last mentioned 10mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Huda Beauty

M.A.C

10 shared creators

Rare Beauty

8 shared creators

Urban Decay

8 shared creators

Charlotte Tilbury

8 shared creators

Tarte

7 shared creators

Category reach

Niche — concentrated in 1 category

TechFinanceHealthLifestyle · 1EducationGamingBeautyFood

Products by Huda Beauty

Easy Bake Setting Powder

6 mentions

Easy Bake Loose Baking & Setting Powder

3 mentions

Easy Bake Setting Powder Banana Bread

2 mentions

Jade Lashes 13

2 mentions

TEXTURED SHADOWS PALETTE

2 mentions

FauxFilter Luminous Matte Liquid Foundation in Shortbread

2 mentions

Easy Bake

2 mentions

Glowish Blur Jam Primer

2 mentions

Creators who rep Huda Beauty

Danielle Kirsty

17 mentions

Nina Ubhi

10 mentions

PONY Syndrome

7 mentions

Alexandra Anele

3 mentions

The SheerLuxe Podcast

2 mentions

Glowveda

2 mentions

Tati

2 mentions

Ishani Mitra

1 mentions

4 creators already love Huda Beauty

Genuinely, exclusively unpaid mentions — no code or link ever attached

Denitslava Makeup	1 mention
Hung Vanngo	1 mention
Zabrena	1 mention
Vaishnavi Thakur	1 mention

Competitive landscape

Real brands closest to Huda Beauty by what they actually make

Brand	Creators	Unpaid %
Hipdot	1	0%
Hindash	2	0%
HB	1	0%
BASMA	2	33.3%
Blend Bunny Cosmetics	1	0%

The real story

Organic vs sponsored32% organic

💚 Nina Ubhi, Danielle Kirsty +1 more kept recommending this after the paid deal ended

🔁 1 creator mentioned this organically more than once

👀 Smaller creators were talking about this 108 days before larger ones

📊 Being discussed by 1 smaller, 8 mid-size, 7 major creators

Based on 53 mentions across 17 creators · Strong evidence

Top creators

Danielle Kirsty

17× · Last mentioned 2mo ago — ongoing since 46mo ago

Nina Ubhi

10× · Last mentioned 1w ago — ongoing since 5mo ago

PONY Syndrome

7× · Last mentioned 2w ago — ongoing since 70mo ago

Alexandra Anele

3× · Last mentioned 2mo ago — ongoing since 13mo ago

Platform fingerprint

YT · 16 creators

mixed40 paid

Pod · 1 creators

2 paid

Paid-heavy overall, organic signal on YT

Creator tier spread

nano

micro

mid

macro

mega

Grassroots reach — bottoms up, not top down

Longest partnerships on record

PONY Syndromepaid only

20205.8 yrs2026

Danielle Kirstyorganic + paid

20203.6 yrs2026

Salishpaid only

20201.6 yrs2026

Glowvedapaid only

20201.1 yrs2026

Alexandra Aneleorganic + paid

2020323 days2026