L'Oreal
"A drugstore pencil eyeliner known for its pigmentation and ease of application."
16
creators
34
total mentions
Snapshot
Creator activity up 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
4 this month ↑
First mentioned by Tasia Casandra on Oct 2014 — 145mo ago
💚 Creators who genuinely love L'Oreal
"this is one of their silk aimi pencils in the shade true teal... I found the L'Oreal one to be very easy to ap…"
Not mentioned recently — last seen 126mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with L'Oreal
Category reach
Niche — concentrated in 2 categories
Creators who rep L'Oreal
Competitive landscape
Real brands closest to L'Oreal by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| L'oréal | 9 | 36.4% |
| Dose of Colors | 1 | 0% |
| Make Beauty | 1 | 100% |
| lilybyred | 1 | 0% |
| Nabla | 1 | 0% |
The real story
💚 Nina Ubhi, Adriana Braje kept recommending this after the paid deal ended
📈 Mentions up 33% in the last 30 days (4 vs 3)
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 3103 days before larger ones
📊 Being discussed by 2 smaller, 9 mid-size, 5 major creators
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 34 mentions across 16 creators · Strong evidence
Top creators
Alexandra Anele
8× · Last mentioned 2mo ago — ongoing since 14mo ago
Tati
5× · Last mentioned 1mo ago — ongoing since 11mo ago
Zabrena
3× · Last mentioned 2w ago — ongoing since 126mo ago
Adriana Braje
3× · Last mentioned 6d ago — ongoing since 139mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
1
micro
1
mid
3
macro
6
mega
5
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record