L'Oreal
"A drugstore pencil eyeliner known for its pigmentation and ease of application."
32
creators
56
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 3 creators talk about L'Oreal regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month
First mentioned by Tasia Casandra on Oct 2014 — 146mo ago
💚 Creators who genuinely love L'Oreal
"if you want a good rec for tanner, the L'Oreal sublime foam tanner is awesome!"
Last mentioned 1mo ago"this is one of their silk aimi pencils in the shade true teal... I found the L'Oreal one to be very easy to ap…"
Not mentioned recently — last seen 128mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with L'Oreal
Category reach
Cross-audience — reaches creators in 4 different categories
Products by L'Oreal
Creators who rep L'Oreal
3 creators already love L'Oreal
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Dananeer Mobeen | 1 mention |
| Haley Kim | 1 mention |
| Frugal Fit Mom | 1 mention |
The real story
💚 Nina Ubhi, Anne Clutz +1 more kept recommending this after the paid deal ended
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 3103 days before larger ones
📊 Being discussed by 7 smaller, 16 mid-size, 8 major creators
Based on 56 mentions across 32 creators · Strong evidence
Top creators
Tati
6× · Last mentioned 5d ago — ongoing since 12mo ago
Anne Clutz
3× · Last mentioned 1w ago — ongoing since 29mo ago
Adriana Braje
3× · Last mentioned 1mo ago — ongoing since 141mo ago
Piper Nelson
3× · Last mentioned 1mo ago — ongoing since 4mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
3
micro
4
mid
6
macro
10
mega
8
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record