Maybelline
"A cosmetics brand known for its makeup products."
16
creators
41
total mentions
Snapshot
Creator activity down 80% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Maybelline regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by DieMadelaine on Sept 2014 — 146mo ago
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via Tejasvi Rajput
💚 Creators who genuinely love Maybelline
"Try the new Maybelline Sky High Mascara in shades Green Altitude and Plum Twilight for a subtle, beginner-frie…"
Last mentioned 1w ago"I wear that foundation a lot. It goes well with my late 30s, textured, combo skin. Well done, Maybelline!"
Last mentioned 1w ago"Maybelline also has a plum blush in their Fit Me collection, and they've come a long way with these Fit Me blu…"
Not mentioned recently — last seen 12mo ago"I'm obsessed with this makeup on Hunter!"
Not mentioned recently — last seen 14mo ago"💄LIP PRODUCT- Maybelline supper stay ink crayon in 10- trust your gut"
Last mentioned 5d agoFrequently co-sponsored with
Brands sharing 3+ real creators with Maybelline
Category reach
Niche — concentrated in 2 categories
Products by Maybelline
Creators who rep Maybelline
1 creators already love Maybelline
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Nina Ubhi | 1 mention |
Competitive landscape
Real brands closest to Maybelline by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Maybelline New York | 1 | 0% |
| Manhattan | 1 | 0% |
| MAC Cosmetics | 4 | 0% |
| Amelie | 1 | 0% |
| Milani Cosmetics | 1 | 0% |
The real story
💚 Ishani Mitra, Zabrena +2 more kept recommending this after the paid deal ended
🔁 3 creators mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 2547 days before larger ones
📊 Being discussed by 1 smaller, 9 mid-size, 4 major creators
Based on 41 mentions across 16 creators · Strong evidence
Top creators
mads asmr
6× · Last mentioned 5d ago — ongoing since 61mo ago
Tejasvi Rajput
5× · Last mentioned 1w ago — ongoing since 9mo ago
Zabrena
4× · Last mentioned 1mo ago — ongoing since 126mo ago
Ishani Mitra
2× · Last mentioned 1w ago — ongoing since 6mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
2
macro
7
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record