Maybelline
"A cosmetics brand known for its makeup products."
46
creators
113
total mentions
Snapshot
Creator activity down 70% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 3 creators talk about Maybelline regularly with no commercial relationship at all.
Mention activity, last 90 days
3 this month
First mentioned by DieMadelaine on Sept 2014 — 147mo ago
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💚 Creators who genuinely love Maybelline
"Ever since I saw these in a ranking video, I wanted to try them!! They are beautiful; I do wish the blue was t…"
Last mentioned 2w ago"Try the new Maybelline Sky High Mascara in shades Green Altitude and Plum Twilight for a subtle, beginner-frie…"
Last mentioned 1mo ago"I wear that foundation a lot. It goes well with my late 30s, textured, combo skin. Well done, Maybelline!"
Last mentioned 1mo ago"Maybelline also has a plum blush in their Fit Me collection, and they've come a long way with these Fit Me blu…"
Not mentioned recently — last seen 14mo ago"I'm obsessed with this makeup on Hunter!"
Not mentioned recently — last seen 16mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Maybelline
Category reach
Niche — concentrated in 3 categories
Products by Maybelline
Creators who rep Maybelline
3 creators already love Maybelline
Genuinely, exclusively unpaid mentions — no code or link ever attached
| kelechi mgbemena | 1 mention |
| Robert Welsh | 1 mention |
| Nina Ubhi | 1 mention |
The real story
💚 Ishani Mitra, Zabrena +3 more kept recommending this after the paid deal ended
🔁 3 creators mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 586 days before larger ones
📊 Being discussed by 12 smaller, 20 mid-size, 11 major creators
Based on 113 mentions across 46 creators · Strong evidence
Top creators
Truly Sana
19× · Last mentioned 1w ago — ongoing since 14mo ago
mads asmr
6× · Last mentioned 1mo ago — ongoing since 62mo ago
Piper Nelson
6× · Last mentioned 1mo ago — ongoing since 4mo ago
Anne Clutz
6× · Last mentioned 1w ago — ongoing since 28mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
3
micro
9
mid
9
macro
11
mega
11
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record