MAC
"A professional makeup brand offering a wide range of products."
34
creators
76
total mentions
Snapshot
Creator activity up 50% over the last 30 days. 3 creators talk about MAC regularly with no commercial relationship at all.
Mention activity, last 90 days
3 this month ↑
First mentioned by LynetteTeeMakeup - Bridal, Makeup, DIY, Special FX on Jul 2013 — 161mo ago
💚 Creators who genuinely love MAC
"The next one we're going in with is MAC and I like to darken the top here."
Last mentioned 2mo ago"MAC Studio Radiance 24hr Luminous Lift Concealer in NC20 mixed with NC11"
Last mentioned 4mo ago"MAC Studio Radiance 24hr Luminous Lift Concealer in NC20 mixed with NC11"
Last mentioned 5mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with MAC
Category reach
Niche — concentrated in 3 categories
Creators who rep MAC
3 creators already love MAC
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Vogue | 1 mention |
| Rachel Lord | 1 mention |
| Pratibha Salian - Beauty Channel | 1 mention |
The real story
💚 Alexandra Anele, Danielle Kirsty +3 more kept recommending this after the paid deal ended
🔁 2 creators mentioned this organically more than once
📈 Mentions up 50% in the last 30 days (3 vs 2)
👀 Smaller creators were talking about this 332 days before larger ones
📊 Being discussed by 6 smaller, 11 mid-size, 12 major creators
Based on 76 mentions across 34 creators · Strong evidence
Top creators
Alexandra Anele
13× · Last mentioned 4d ago — ongoing since 16mo ago
LynetteTeeMakeup - Bridal, Makeup, DIY, Special FX
7× · Last mentioned 1w ago — ongoing since 161mo ago
Adriana Braje
7× · Last mentioned 1mo ago — ongoing since 142mo ago
Beauty IQ Uncensored
3× · Last mentioned 5d ago — ongoing since 3mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
1
micro
5
mid
5
macro
6
mega
12
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record