"A cosmetics brand known for its long-lasting makeup products."
11
creators
23
total mentions
Snapshot
Creator activity up 100% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 3 creators talk about Urban Decay regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month ↑
First mentioned by Adriana Braje on Feb 2015 — 140mo ago
💚 Creators who genuinely love Urban Decay
"my mom really liked Urban Decay. So, if there was makeup, it was Urban Decay, which stayed on like crazy."
Last mentioned 1mo ago"Very similar to the natasha denona mini gold palette that I bought but have barely used."
Not mentioned recently — last seen 14mo ago"I'm obsessed with this makeup on Hunter!"
Not mentioned recently — last seen 14mo ago"Dunkelbrauner Lidschatten aus der Urban Decay Naked Basics Palette."
Not mentioned recently — last seen 120mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Urban Decay
Category reach
Niche — concentrated in 1 category
Creators who rep Urban Decay
3 creators already love Urban Decay
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Alexandra Anele | 2 mentions |
| Vogue | 1 mention |
| Denitslava Makeup | 1 mention |
The real story
🔁 1 creator mentioned this organically more than once
📈 Mentions up 100% in the last 30 days (2 vs 1)
👀 Smaller creators were talking about this 1497 days before larger ones
📊 Being discussed by 1 smaller, 3 mid-size, 7 major creators
Based on 23 mentions across 11 creators · Strong evidence
Top creators
PONY Syndrome
6× · Last mentioned 2w ago — ongoing since 70mo ago
Tati
3× · Last mentioned 3w ago — ongoing since 5mo ago
Adriana Braje
2× · Last mentioned 6d ago — ongoing since 140mo ago
Insider Beauty
2× · Last mentioned 2w ago — ongoing since 49mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
2
mega
7
Grassroots reach — bottoms up, not top down
Longest partnerships on record