"A cosmetics brand known for its long-lasting makeup products."
25
creators
54
total mentions
Snapshot
Creator activity down 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 3 creators talk about Urban Decay regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month
First mentioned by LynetteTeeMakeup - Bridal, Makeup, DIY, Special FX on Jul 2013 — 161mo ago
💚 Creators who genuinely love Urban Decay
"my mom really liked Urban Decay. So, if there was makeup, it was Urban Decay, which stayed on like crazy."
Last mentioned 2mo ago"I definitely love every single product I used in this one 🙂↕️🫶🏻"
Last mentioned 1mo ago"Very similar to the natasha denona mini gold palette that I bought but have barely used."
Not mentioned recently — last seen 15mo ago"I'm obsessed with this makeup on Hunter!"
Not mentioned recently — last seen 16mo ago"Dunkelbrauner Lidschatten aus der Urban Decay Naked Basics Palette."
Not mentioned recently — last seen 121mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Urban Decay
Category reach
Niche — concentrated in 1 category
Products by Urban Decay
Creators who rep Urban Decay
3 creators already love Urban Decay
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Alexandra Anele | 2 mentions |
| Vogue | 1 mention |
| Denitslava Makeup | 1 mention |
The real story
💚 Piper Nelson kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 2083 days before larger ones
📊 Being discussed by 5 smaller, 7 mid-size, 12 major creators
Based on 54 mentions across 25 creators · Strong evidence
Top creators
Piper Nelson
7× · Last mentioned 1mo ago — ongoing since 9mo ago
PONY Syndrome
6× · Last mentioned 2mo ago — ongoing since 72mo ago
aoife cullen
6× · Last mentioned 2w ago — ongoing since 3mo ago
Tati
3× · Last mentioned 2mo ago — ongoing since 6mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
5
mid
2
macro
5
mega
12
Grassroots reach — bottoms up, not top down
Longest partnerships on record