elf
"A brand known for affordable and quality makeup products."
25
creators
63
total mentions
Snapshot
25 creators have covered elf so far. 2 creators talk about elf regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month
First mentioned by Zabrena on Jun 2018 — 101mo ago
💚 Creators who genuinely love elf
"I left my rare beauty highlighter at home when I moved and the Elf one is truly so beautiful."
Last mentioned 2mo ago"This is an unsung hero. I don't see a ton of people talking about this one."
Not mentioned recently — last seen 13mo ago"Not sure if you’ve tried elf lash n roll but they have black and brown mascara and the wand is curved so it ge…"
Last mentioned 1mo ago"I like the new Elf gripping primer with niacinamide, the pinkish one. It's fantastic!"
Last mentioned 2mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with elf
Category reach
Niche — concentrated in 1 category
Creators who rep elf
2 creators already love elf
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Keara’s ASMR | 1 mention |
| Laura Lee | 1 mention |
The real story
💚 Tati, Truly Sana +2 more kept recommending this after the paid deal ended
🔁 3 creators mentioned this organically more than once
👀 Smaller creators were talking about this 263 days before larger ones
📊 Being discussed by 4 smaller, 10 mid-size, 11 major creators
Based on 63 mentions across 25 creators · Strong evidence
Top creators
Tati
7× · Last mentioned 5d ago — ongoing since 13mo ago
Truly Sana
4× · Last mentioned 1w ago — ongoing since 14mo ago
jeffreestar
3× · Last mentioned 1mo ago — ongoing since 93mo ago
HaleyJean ASMR
2× · Last mentioned 2mo ago — ongoing since 14mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
4
mid
4
macro
6
mega
11
Grassroots reach — bottoms up, not top down
Longest partnerships on record