Elf

"I suggested the elf putty color corrector!"

"I left my rare beauty highlighter at home when I moved and the Elf one is truly so beautiful."

"This is an unsung hero. I don't see a ton of people talking about this one."

"Not sure if you’ve tried elf lash n roll but they have black and brown mascara and the wand is curved so it ge…"

"I like the new Elf gripping primer with niacinamide, the pinkish one. It's fantastic!"

"the pigmentation is excellent the quality is superb"

💚 Zabrena , Tati +1 more kept recommending this after the paid deal ended

🔁 3 creators mentioned this organically more than once

🆕 1 creator discussed this for the first time this month

👀 Smaller creators were talking about this 1219 days before larger ones

📊 Being discussed by 5 mid-size, 7 major creators

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