Fenty Beauty
"A cosmetics brand founded by Rihanna, known for its inclusive range of products."
12
creators
36
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz. 3 creators talk about Fenty Beauty regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month
First mentioned by Adriana Braje on Sept 2017 — 109mo ago
Best deal available
null
via Nina Ubhi
💚 Creators who genuinely love Fenty Beauty
"We're trying the highly anticipated very fancy Fenty Beauty bronzer"
Last mentioned 1w ago"The Fenty Beauty Swirled Lip Essentials Set delivers creamy pigment with glossy shine."
Last mentioned 2w agoFrequently co-sponsored with
Brands sharing 3+ real creators with Fenty Beauty
Category reach
Niche — concentrated in 1 category
Products by Fenty Beauty
Creators who rep Fenty Beauty
3 creators already love Fenty Beauty
Genuinely, exclusively unpaid mentions — no code or link ever attached
| You Beauty | 1 mention |
| Carmela Approved | 1 mention |
| Adriana Braje | 1 mention |
Competitive landscape
Real brands closest to Fenty Beauty by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Fenty Hair | 1 | 0% |
| Range Beauty | 1 | 0% |
| Fenty Hair Shampoo | 1 | 0% |
| Fenty Skin | 4 | 0% |
| Fenty Hair Conditioner | 1 | 0% |
The real story
💚 Danielle Kirsty, Insider Beauty kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
👀 Smaller creators were talking about this 736 days before larger ones
📊 Being discussed by 1 smaller, 5 mid-size, 5 major creators
Based on 36 mentions across 12 creators · Strong evidence
Top creators
Danielle Kirsty
11× · Last mentioned 2mo ago — ongoing since 36mo ago
Insider Beauty
6× · Last mentioned 2w ago — ongoing since 49mo ago
Nina Ubhi
6× · Last mentioned 1w ago — ongoing since 5mo ago
Tati
4× · Last mentioned 3w ago — ongoing since 8mo ago
Platform fingerprint
Organic signal detected on Pod — genuine audience trust
Creator tier spread
nano
1
micro
mid
2
macro
3
mega
5
Grassroots reach — bottoms up, not top down
Longest partnerships on record