"A setting spray that includes SPF 30 for sun protection."
8
creators
19
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz. 1 creator talks about Milani regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Adriana Braje on Mar 2015 — 139mo ago
💚 Creators who genuinely love Milani
"I am literally just a girl's girl. $12.99 Milani setting spray with SPF 30 in it."
Last mentioned 2mo ago"I was surprised that the Milani cream bronzer wasn't on the list. That one is my all time favorite neutral cre…"
Last mentioned 3mo ago"This may be my new favorite drugstore lip stain 💋"
Not mentioned recently — last seen 14mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep Milani
1 creators already love Milani
Genuinely, exclusively unpaid mentions — no code or link ever attached
| spencer barbosa | 1 mention |
Competitive landscape
Real brands closest to Milani by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Milani Cosmetics | 1 | 0% |
| I LENOL | 1 | 0% |
| Fenty Skin | 4 | 0% |
| SKINTIFIC | 1 | 0% |
| Purple Sunscreen | 1 | 0% |
The real story
💚 Tati, Alexandra Anele kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
👀 Smaller creators were talking about this 3767 days before larger ones
📊 Being discussed by 3 mid-size, 3 major creators
Based on 19 mentions across 8 creators · Strong evidence
Top creators
Tati
4× · Last mentioned 2mo ago — ongoing since 9mo ago
Insider Beauty
2× · Last mentioned 2w ago — ongoing since 46mo ago
Zabrena
2× · Last mentioned 2w ago — ongoing since 1mo ago
Adriana Braje
2× · Last mentioned 6d ago — ongoing since 139mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
1
macro
2
mega
3
Longest partnerships on record