"A cosmetics brand that offers affordable makeup products."
8
creators
17
total mentions
Snapshot
Creator activity down 50% over the last 30 days. 4 creators talk about Essence regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by DieMadelaine on Sept 2014 — 146mo ago
💚 Creators who genuinely love Essence
"That Essence dew drop dupe is my all time favorite one. I’m on my second bottle."
Last mentioned 2w ago"Essence Soft Touch Bouncy Glow Highlighter // Glazed Dew, Soft Glaze, Glazing Gleam"
Last mentioned 7mo ago"I get so many comments from the UK girlies asked me to try out a full face of the brand now Essence is a drugs…"
Not mentioned recently — last seen 39mo ago"Ich liebe den Ilove X-treme Volume von Essence auch voll!!! der Tuscht super gut und klumpt zumindest bei mir …"
Not mentioned recently — last seen 146mo agoCategory reach
Niche — concentrated in 1 category
Products by Essence
Creators who rep Essence
4 creators already love Essence
Genuinely, exclusively unpaid mentions — no code or link ever attached
| DieMadelaine | 1 mention |
| Laura Lee | 1 mention |
| Adriana Braje | 1 mention |
| James Charles | 1 mention |
Competitive landscape
Real brands closest to Essence by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| La Essencia | 1 | 0% |
| Kreyol Essence | 1 | 100% |
| Essentials | 1 | 0% |
| Farmacy | 1 | 0% |
| Derma Factory | 1 | 0% |
The real story
💚 Tati kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 3137 days before larger ones
📊 Being discussed by 1 smaller, 3 mid-size, 3 major creators
Based on 17 mentions across 8 creators · Strong evidence
Top creators
Tati
10× · Last mentioned 1mo ago — ongoing since 11mo ago
Insider Beauty
Last mentioned 2w ago
You Beauty
Last mentioned 1w ago
Laura Lee
Last mentioned 2w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
2
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record