"A cosmetics brand that offers affordable makeup products."
12
creators
32
total mentions
Snapshot
Creator activity down 100% over the last 30 days. 4 creators talk about essence regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by DieMadelaine on Sept 2014 — 147mo ago
💚 Creators who genuinely love essence
"That Essence dew drop dupe is my all time favorite one. I’m on my second bottle."
Last mentioned 2mo ago"Essence Soft Touch Bouncy Glow Highlighter // Glazed Dew, Soft Glaze, Glazing Gleam"
Last mentioned 8mo ago"I get so many comments from the UK girlies asked me to try out a full face of the brand now Essence is a drugs…"
Not mentioned recently — last seen 41mo ago"Ich liebe den Ilove X-treme Volume von Essence auch voll!!! der Tuscht super gut und klumpt zumindest bei mir …"
Not mentioned recently — last seen 147mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with essence
Category reach
Niche — concentrated in 1 category
Products by essence
Creators who rep essence
4 creators already love essence
Genuinely, exclusively unpaid mentions — no code or link ever attached
| DieMadelaine | 1 mention |
| Laura Lee | 1 mention |
| Adriana Braje | 1 mention |
| James Charles | 1 mention |
The real story
💚 Tati kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
👀 Smaller creators were talking about this 1074 days before larger ones
📊 Being discussed by 2 smaller, 5 mid-size, 4 major creators
Based on 32 mentions across 12 creators · Strong evidence
Top creators
Tati
12× · Last mentioned 4d ago — ongoing since 12mo ago
Makeup By Namaisa
7× · Last mentioned 1w ago — ongoing since 27mo ago
Dananeer Mobeen
3× · Last mentioned 2w ago — ongoing since 90mo ago
Makeup Maniac By Linda
2× · Last mentioned 4w ago — ongoing since 31mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
2
mid
2
macro
3
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record