James Charles
Beauty · Lifestyle
"What James Charles actually uses, recommends & works with"
💚 3
genuine loves
🤝 33
paid / affiliate
🏷️ 13
brands
TTO Conviction: 100
Products & brands James is known for
Still using it?
First discussed 2026 · latest evidence 2026
Product relationship timeline
💚 Things James Charles genuinely loves
"we are going to be doing forever 21. now I don't know why in my head I thought we've already done this"
💚 Organic recommendation — no brand deal detected
"I get so many comments from the UK girlies asked me to try out a full face of the brand now Essence is a drugs…"
💚 Organic recommendation — no brand deal detected
"I am very excited because we are going to be trying out a full face of makeup from Sheen."
💚 Organic recommendation — no brand deal detected
🔥 Current deals
James Charles is promoting a discount code JAMES for Morphe orders
James Charles has shared Morphe discount code JAMES for money off orders
James Charles is promoting Morphe with code JAMES for discounts
James Charles's product world
📊 James Charles's 6% organic ratio is below the 18% average for Beauty creators we track
▼ See the 6 Beauty creators this compares against
Highlights
James Charles's strongest genuine endorsement
Forever 21 — "we are going to be doing forever 21. now I don't know why in my head I…"
James Charles's longest brand relationship
Morphe Brushes — 41 months and counting
Recent activity
James Charles mentioned SheGlam in a recent YouTube video.
James Charles mentioned Forever 21 in a recent YouTube video
James Charles mentioned Essence in a recent YouTube video
James Charles mentioned trying a full face of makeup from Shein on YouTube
James Charles is promoting a discount code JAMES for Morphe orders
Brand conviction map
