Home/Creators/James Charles
James Charles

James Charles

Beauty · Lifestyle · Food · Gaming

23.7M ▶ youtube

"What James Charles actually uses, recommends & works with"

9

years tracked

23

brands worked with

5

live deals

4

unpaid picks

4 of 65 products covered with no sponsorship found

Products & brands James is known for

M

Morphe Brushes

14 mentions

L

Laura's Boutique

11 mentions

L

Lilly Lashes

11 mentions

P

Painted

6 mentions

S

SheGlam

3 mentions · both

S

Skindinavia

3 mentions

U

Uber

2 mentions

O

Ofra Cosmetics

2 mentions

TTO Intelligence

Most mentioned

Still using it?

COOFANDY

First discussed 2024 · latest evidence 2026

✓ 2-year relationship

Product relationship timeline

2017First sponsorship of Morphe Brushes
2020Last mentioned Morphe Brushes
🔍

💚 Things James Charles genuinely loves

"Today we’re trying out a full face from SHEGLAM, Shein’s makeup line!"

💚 Organic recommendation — no brand deal detected

▶ · Last mentioned 1mo agoWatch on YouTube ↗

"we are going to be doing forever 21. now I don't know why in my head I thought we've already done this"

💚 Organic recommendation — no brand deal detected

▶ · Not mentioned recently — last seen 40mo agoWatch on YouTube ↗

"I get so many comments from the UK girlies asked me to try out a full face of the brand now Essence is a drugs…"

💚 Organic recommendation — no brand deal detected

▶ · Not mentioned recently — last seen 41mo agoWatch on YouTube ↗

"I am very excited because we are going to be trying out a full face of makeup from Sheen."

💚 Organic recommendation — no brand deal detected

▶ · Not mentioned recently — last seen 60mo agoWatch on YouTube ↗

🔥 Current deals

🎁Special offer
Last mentioned 1mo ago

James Charles announces 20% off entire site for one week

P
🔥 Deal live↓
🔗Affiliate link
Last mentioned 1mo ago

James Charles invites shoppers to Thanksgiving dinner with family on Gold Coast

P
↓
🏷️Discount code
Last mentioned 1mo ago

James Charles offers 15% off Painted with code PROM on YouTube

P
🔥 Deal live↓

James Charles's product world

📊 James Charles's 6% organic ratio is below the 16% average for Beauty creators we track

▼ See the 6 Beauty creators this compares against

Highlights

💚

James Charles's strongest genuine endorsement

SheGlam — "Today we’re trying out a full face from SHEGLAM, Shein’s makeup line!"

›
🤝

James Charles's longest brand relationship

Morphe Brushes — 41 months and counting

›

Recent activity

💬Mentioned
Last mentioned 1mo ago

James Charles mentioned the Hung Vanngo $85 Palette in a video

🔗Affiliate link
6× · Last mentioned 1mo ago — ongoing since 23mo ago

James Charles announces launch of Painted on YouTube tomorrow

P
↻ Recommends repeatedly↓
💬Mentioned
Last mentioned 1mo ago

James Charles mentions Urban Decay's new spray setting powder on YouTube

💬Mentioned
3× · Last mentioned 2mo ago — ongoing since 23mo ago

James Charles mentioned SheGlam in a recent YouTube video.

S
↻ Recommends repeatedly↓
🔍Reviewed
Last mentioned 3mo ago

James Charles reviews Primark products and says he hated them

P
↓

Brand conviction map

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