Beauty · Lifestyle · Food · Gaming
"What James Charles actually uses, recommends & works with"
9
years tracked
23
brands worked with
5
live deals
4
unpaid picks
4 of 65 products covered with no sponsorship found
Products & brands James is known for
Still using it?
First discussed 2024 · latest evidence 2026
Product relationship timeline
💚 Things James Charles genuinely loves
"Today we’re trying out a full face from SHEGLAM, Shein’s makeup line!"
💚 Organic recommendation — no brand deal detected
"we are going to be doing forever 21. now I don't know why in my head I thought we've already done this"
💚 Organic recommendation — no brand deal detected
"I get so many comments from the UK girlies asked me to try out a full face of the brand now Essence is a drugs…"
💚 Organic recommendation — no brand deal detected
"I am very excited because we are going to be trying out a full face of makeup from Sheen."
💚 Organic recommendation — no brand deal detected
🔥 Current deals
James Charles announces 20% off entire site for one week
James Charles invites shoppers to Thanksgiving dinner with family on Gold Coast
James Charles offers 15% off Painted with code PROM on YouTube
James Charles's product world
📊 James Charles's 6% organic ratio is below the 16% average for Beauty creators we track
▼ See the 6 Beauty creators this compares against
Highlights
James Charles's strongest genuine endorsement
SheGlam — "Today we’re trying out a full face from SHEGLAM, Shein’s makeup line!"
James Charles's longest brand relationship
Morphe Brushes — 41 months and counting
Recent activity
James Charles mentioned the Hung Vanngo $85 Palette in a video
James Charles announces launch of Painted on YouTube tomorrow
James Charles mentions Urban Decay's new spray setting powder on YouTube
James Charles mentioned SheGlam in a recent YouTube video.
James Charles reviews Primark products and says he hated them
Brand conviction map