"A brand known for cosmetics and beauty products."
8
creators
39
total mentions
Snapshot
8 creators have covered BENEFIT so far. 2 creators talk about BENEFIT regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Lisa Eldridge on Apr 2013 — 162mo ago
💚 Creators who genuinely love BENEFIT
"I'm gonna start off by priming my face, I'm gonna use these what is this benefit specialist instant comeback f…"
Not mentioned recently — last seen 90mo ago"Ich trage erst Matte Rescue auf und darüber den anderen Primer :)"
Not mentioned recently — last seen 114mo ago"Ich trage seit gefühlten Jahrzehnten endlich mal wieder Benefit The Porefessional."
Not mentioned recently — last seen 120mo ago"this is a very hydrating concealer has the color in the center and then a sort of hydrating balm around the ou…"
Not mentioned recently — last seen 162mo agoCreators who rep BENEFIT
2 creators already love BENEFIT
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Lisa Eldridge | 1 mention |
| Denitslava Makeup | 1 mention |
Competitive landscape
Real brands closest to BENEFIT by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Benefit Cosmetics | 2 | 0% |
| Wow | 1 | 100% |
| Question Beauty | 1 | 0% |
| City Beauty | 3 | 16.7% |
| Amelie | 1 | 0% |
The real story
💚 Danielle Kirsty, DieMadelaine kept recommending this after the paid deal ended
🔁 2 creators mentioned this organically more than once
📊 Being discussed by 1 smaller, 2 mid-size, 4 major creators
Based on 39 mentions across 8 creators · Strong evidence
Top creators
Danielle Kirsty
27× · Last mentioned 2mo ago — ongoing since 46mo ago
Nina Ubhi
3× · Last mentioned 1w ago — ongoing since 5mo ago
PONY Syndrome
Last mentioned 2w ago
Style-ish
Last mentioned 1w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
macro
2
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record