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B

Benefit

"A brand known for cosmetics and beauty products."

18

creators

58

total mentions

TTO Intelligence

Snapshot

Creator activity down 80% over the last 30 days. 2 creators talk about Benefit regularly with no commercial relationship at all.

Mention activity, last 90 days

1 this month

This monthChange
Mentions1-80%
Creators1-75%
New creators0—
Unpaid mentions0—
Paid partnerships0—
👀

First mentioned by Lisa Eldridge on Apr 2013 — 164mo ago

🔍

💚 Creators who genuinely love Benefit

"I'm gonna start off by priming my face, I'm gonna use these what is this benefit specialist instant comeback f…"

Not mentioned recently — last seen 92mo ago

"Ich trage erst Matte Rescue auf und darüber den anderen Primer :)"

Not mentioned recently — last seen 115mo ago

"Ich trage seit gefühlten Jahrzehnten endlich mal wieder Benefit The Porefessional."

Not mentioned recently — last seen 121mo ago

"this is a very hydrating concealer has the color in the center and then a sort of hydrating balm around the ou…"

Not mentioned recently — last seen 164mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Benefit

Category reach

Niche — concentrated in 2 categories

TechFinanceHealthLifestyle · 1EducationGamingBeauty · 13Food

Products by Benefit

Creators who rep Benefit

2 creators already love Benefit

Genuinely, exclusively unpaid mentions — no code or link ever attached

Lisa Eldridge1 mention
Denitslava Makeup1 mention

The real story

Organic vs sponsored22% organic

💚 Danielle Kirsty, DieMadelaine kept recommending this after the paid deal ended

🔁 2 creators mentioned this organically more than once

📊 Being discussed by 4 smaller, 5 mid-size, 8 major creators

Based on 58 mentions across 18 creators · Strong evidence

Top creators

D

Danielle Kirsty

30× · Last mentioned 6d ago — ongoing since 48mo ago

L

LynetteTeeMakeup - Bridal, Makeup, DIY, Special FX

4× · Last mentioned 2w ago — ongoing since 96mo ago

S

Shivangi Sharma

3× · Last mentioned 2d ago — ongoing since 12mo ago

N

Nina Ubhi

3× · Last mentioned 1mo ago — ongoing since 6mo ago

Platform fingerprint

YT · 17 creators
mixed49 paid
Pod · 1 creators
1 paid

Paid-heavy overall, organic signal on YT

Creator tier spread

nano

1

micro

3

mid

macro

5

mega

8

Grassroots reach — bottoms up, not top down

Longest partnerships on record

20186.3 yrs2026
Madeyewlookpaid only
20185.9 yrs2026
PONY Syndromepaid only
20185.8 yrs2026
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