Neutrogena
"A skincare brand known for its hydrating products."
11
creators
14
total mentions
Snapshot
Creator activity up 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Neutrogena regularly with no commercial relationship at all.
Mention activity, last 90 days
4 this month ↑
First mentioned by Hyram on Mar 2025 — 18mo ago
💚 Creators who genuinely love Neutrogena
Frequently co-sponsored with
Brands sharing 3+ real creators with Neutrogena
Category reach
Niche — concentrated in 2 categories
Products by Neutrogena
Creators who rep Neutrogena
1 creators already love Neutrogena
Genuinely, exclusively unpaid mentions — no code or link ever attached
| spencer barbosa | 1 mention |
Competitive landscape
Real brands closest to Neutrogena by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| CeraVe | 12 | 23.5% |
| naturaldermaproject | 1 | 0% |
| S.Nature | 1 | 100% |
| Neogen | 2 | 0% |
| Super Greens | 1 | 100% |
The real story
📈 Mentions up 33% in the last 30 days (4 vs 3)
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 1 smaller, 1 mid-size, 6 major creators
Based on 14 mentions across 11 creators · Moderate evidence
Top creators
Abbey Yung
2× · Last mentioned 2w ago — ongoing since 1mo ago
Jackie Aina
2× · Last mentioned 2w ago — ongoing since 2w ago
ZolieSkinClinic
Last mentioned 6d ago
Musings of a Curvy Lady
Last mentioned 2w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
macro
1
mega
6
Grassroots reach — bottoms up, not top down
Longest partnerships on record