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The Ordinary

The Ordinary

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"A skincare brand known for its effective and affordable products."

38

creators

65

total mentions

TTO Intelligence

Snapshot

Creator activity down 29% over the last 30 days. 4 creators talk about The Ordinary regularly with no commercial relationship at all.

Mention activity, last 90 days

5 this month

This monthChange
Mentions5-29%
Creators3-40%
New creators1—
Unpaid mentions0—
Paid partnerships2—
👀

First mentioned by Shyma {AllNatural28} on Apr 2018 — 104mo ago

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💚 Creators who genuinely love The Ordinary

"I absolutely love squalane. It's in my opinion like the best natural oil that you can find for really deeply n…"

Last mentioned 4mo ago

"This is the main thing I use for skin care. It's The Ordinary Hyaluronic Acid."

Last mentioned 6mo ago

"This one in particular has become one of my absolute favorites. This is from The Ordinary. It's their 100% col…"

Last mentioned 7mo ago

"The only product that I will use is the Ordinary Hyalonic Acid Serum."

Last mentioned 8mo ago

"men's skincare routines that actually work (CeraVe, The Ordinary, La Roche-Posay) from an unsponsored viewpoin…"

Last mentioned 1mo ago

"Alpha Arbutin is a serum and can be paired with any of them."

Last mentioned 1mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with The Ordinary

Category reach

Niche — concentrated in 3 categories

TechFinanceHealth · 3Lifestyle · 4EducationGamingBeauty · 22Food

Products by The Ordinary

Creators who rep The Ordinary

4 creators already love The Ordinary

Genuinely, exclusively unpaid mentions — no code or link ever attached

Ruby Granger2 mentions
Pair of Kings: A Fashion and Culture Podcast1 mention
riannstar1 mention
Zabrena 1 mention

The real story

Organic vs sponsored32% organic

💚 Hyram kept recommending this after the paid deal ended

🔁 1 creator mentioned this organically more than once

🆕 1 creator discussed this for the first time this month

👀 Smaller creators were talking about this 1272 days before larger ones

📊 Being discussed by 8 smaller, 18 mid-size, 4 major creators

Based on 65 mentions across 38 creators · Strong evidence

Top creators

C

Chikelly Beauty

6× · Last mentioned 1mo ago — ongoing since 30mo ago

Y

You Beauty

5× · Last mentioned 1w ago — ongoing since 4mo ago

N

Nipun Kapur

4× · Last mentioned 1mo ago — ongoing since 13mo ago

S

Sarah Palmyra

3× · Last mentioned 1mo ago — ongoing since 5mo ago

Platform fingerprint

YT · 30 creators
mixed41 paid
Pod · 8 creators
mixed13 paid

Paid-heavy overall, organic signal on YT

Creator tier spread

nano

2

micro

6

mid

9

macro

9

mega

4

Reaches all creator tiers — genuine community-level spread

Longest partnerships on record

20188.5 yrs2026
Inspire Beautyorganic + paid
20188.2 yrs2026
20186.3 yrs2026
riannstarorganic only
20186.2 yrs2026
Niki Skypaid only
20185.1 yrs2026
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