The Ordinary
"A skincare brand known for its effective and affordable products."
11
creators
17
total mentions
Snapshot
Creator activity up 200% over the last 30 days. 2 creators talk about The Ordinary regularly with no commercial relationship at all.
Mention activity, last 90 days
3 this month ↑
First mentioned by The Worldly Vegan on May 2020 — 77mo ago
💚 Creators who genuinely love The Ordinary
"I absolutely love squalane. It's in my opinion like the best natural oil that you can find for really deeply n…"
Last mentioned 3mo ago"This is the main thing I use for skin care. It's The Ordinary Hyaluronic Acid."
Last mentioned 5mo ago"This one in particular has become one of my absolute favorites. This is from The Ordinary. It's their 100% col…"
Last mentioned 6mo ago"The only product that I will use is the Ordinary Hyalonic Acid Serum."
Last mentioned 6mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with The Ordinary
Category reach
Niche — concentrated in 3 categories
Creators who rep The Ordinary
2 creators already love The Ordinary
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Ruby Granger | 2 mentions |
| Zabrena | 1 mention |
Competitive landscape
Real brands closest to The Ordinary by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| The Inkey List | 2 | 0% |
| Good Molecules | 1 | 100% |
| Versed | 1 | 0% |
| COSRX | 6 | 25% |
| AOK | 1 | 100% |
The real story
💚 Hyram kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
📈 Mentions up 200% in the last 30 days (3 vs 1)
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 1549 days before larger ones
📊 Being discussed by 1 smaller, 5 mid-size, 3 major creators
Based on 17 mentions across 11 creators · Strong evidence
Top creators
You Beauty
2× · Last mentioned 1w ago — ongoing since 3mo ago
The Worldly Vegan
Last mentioned 2w ago
Derm Next Door
Last mentioned 2w ago
ZolieSkinClinic
Last mentioned 6d ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
1
micro
mid
2
macro
3
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record