EM Cosmetics
"A cosmetics brand founded by Michelle Phan, focusing on natural beauty."
2
creators
2
total mentions
First mentioned by Insider Beauty on Oct 2022 — 47mo ago
💚 Creators who genuinely love EM Cosmetics
"I think I'd probably like the first blush...I wouldn't have to build it up as I have all the pigment of a cave…"
Last mentioned 2w agoCreators who rep EM Cosmetics
1 creators already love EM Cosmetics
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Insider Beauty | 1 mention |
Competitive landscape
Real brands closest to EM Cosmetics by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| KKW Beauty | 1 | 0% |
| Merit Beauty | 5 | 6.3% |
| KimChi Chic | 1 | 0% |
| Dominique Cosmetics | 1 | 0% |
| Bobbi Brown | 8 | 28.6% |
The real story
👀 Smaller creators were talking about this 1145 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 2 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record