Em Cosmetics
"A cosmetics brand founded by Michelle Phan, focusing on natural beauty."
3
creators
4
total mentions
First mentioned by Insider Beauty on Oct 2022 — 49mo ago
💚 Creators who genuinely love Em Cosmetics
"I think I'd probably like the first blush...I wouldn't have to build it up as I have all the pigment of a cave…"
Last mentioned 2mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep Em Cosmetics
1 creators already love Em Cosmetics
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Insider Beauty | 1 mention |
The real story
👀 Smaller creators were talking about this 704 days before larger ones
📊 Being discussed by 1 mid-size, 2 major creators
Based on 4 mentions across 3 creators · Limited evidence
Top creators
Haley Kim
2× · Last mentioned 3w ago — ongoing since 25mo ago
Insider Beauty
Last mentioned 2mo ago
Michelle Phan
Last mentioned 2mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
macro
1
mega
2
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record