Makeup by Mario
"A makeup brand created by celebrity makeup artist Mario Dedivanovic."
7
creators
20
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
First mentioned by Insider Beauty on Feb 2023 — 43mo ago
💚 Creators who genuinely love Makeup by Mario
"Next I'm going to get my Makeup by Mario Master Pigment Pro Pencil in Perfect Brown."
Last mentioned 1w ago"This is marked on Sephora as a community favorite. It has won awards from Allure."
Last mentioned 9mo agoProducts by Makeup by Mario
Creators who rep Makeup by Mario
Competitive landscape
Real brands closest to Makeup by Mario by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Syedewa Cosmetics | 1 | 0% |
| Danessa Myricks | 4 | 20% |
| Half Magic | 3 | 40% |
| M.A.C | 19 | 27.1% |
| Milk Makeup | 4 | 40% |
The real story
💚 Nina Ubhi, Tati kept recommending this after the paid deal ended
👀 Smaller creators were talking about this 722 days before larger ones
📊 Being discussed by 3 mid-size, 3 major creators
Based on 20 mentions across 7 creators · Strong evidence
Top creators
Nina Ubhi
10× · Last mentioned 1w ago — ongoing since 5mo ago
Tati
4× · Last mentioned 2mo ago — ongoing since 11mo ago
Insider Beauty
2× · Last mentioned 2w ago — ongoing since 43mo ago
Salish
Last mentioned 2w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
macro
3
mega
3
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record