"A beauty brand founded by Selena Gomez focused on individuality."
26
creators
54
total mentions
Snapshot
Creator activity down 75% over the last 30 days. 4 creators talk about Rare Beauty regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Nyma Tang on Sept 2020 — 74mo ago
💚 Creators who genuinely love Rare Beauty
"🌸 Rare Beauty Blush – gives the prettiest natural flush in seconds."
Last mentioned 2mo ago"I definitely love every single product I used in this one 🙂↕️🫶🏻"
Last mentioned 1mo ago"It's a beautiful formula. You can use daytime to revive dry lips, or you can use at night as a lip mask."
Last mentioned 4mo ago"This is the foundation that we've been using for I think for a year and a half or more 2 years now for almost …"
Last mentioned 7mo ago"I usually use a little bit of Illuminating primer which is so pretty if you have dry skin."
Not mentioned recently — last seen 65mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Rare Beauty
Category reach
Cross-audience — reaches creators in 4 different categories
Products by Rare Beauty
Creators who rep Rare Beauty
4 creators already love Rare Beauty
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Hung Vanngo | 3 mentions |
| Big Data Energy⚡️ | 1 mention |
| iluvsarahii | 1 mention |
| Yashasvi Rajpoot | 1 mention |
The real story
💚 Piper Nelson kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
📊 Being discussed by 4 smaller, 6 mid-size, 11 major creators
Based on 54 mentions across 26 creators · Strong evidence
Top creators
Alexandra Anele
10× · Last mentioned 6d ago — ongoing since 5mo ago
Piper Nelson
4× · Last mentioned 1mo ago — ongoing since 9mo ago
Insider Beauty
4× · Last mentioned 2mo ago — ongoing since 51mo ago
Nina Ubhi
4× · Last mentioned 1mo ago — ongoing since 6mo ago
Platform fingerprint
Organic signal detected on News — genuine audience trust
Creator tier spread
nano
2
micro
2
mid
macro
6
mega
11
Grassroots reach — bottoms up, not top down
Longest partnerships on record