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Rare Beauty

Rare Beauty

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"A beauty brand founded by Selena Gomez focused on individuality."

26

creators

54

total mentions

TTO Intelligence

Snapshot

Creator activity down 75% over the last 30 days. 4 creators talk about Rare Beauty regularly with no commercial relationship at all.

Mention activity, last 90 days

1 this month

This monthChange
Mentions1-75%
Creators1-75%
New creators0—
Unpaid mentions0-100%
Paid partnerships0-100%
👀

First mentioned by Nyma Tang on Sept 2020 — 74mo ago

🔍

💚 Creators who genuinely love Rare Beauty

"I got to recommend my favorite Rare Beauty lip oil."

Last mentioned 2w ago

"🌸 Rare Beauty Blush – gives the prettiest natural flush in seconds."

Last mentioned 2mo ago

"I definitely love every single product I used in this one 🙂‍↕️🫶🏻"

Last mentioned 1mo ago

"It's a beautiful formula. You can use daytime to revive dry lips, or you can use at night as a lip mask."

Last mentioned 4mo ago

"This is the foundation that we've been using for I think for a year and a half or more 2 years now for almost …"

Last mentioned 7mo ago

"I usually use a little bit of Illuminating primer which is so pretty if you have dry skin."

Not mentioned recently — last seen 65mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Rare Beauty

Category reach

Cross-audience — reaches creators in 4 different categories

Tech · 1FinanceHealthLifestyle · 2Education · 1GamingBeauty · 20Food

Products by Rare Beauty

Creators who rep Rare Beauty

4 creators already love Rare Beauty

Genuinely, exclusively unpaid mentions — no code or link ever attached

Hung Vanngo3 mentions
Big Data Energy⚡️1 mention
iluvsarahii1 mention
Yashasvi Rajpoot1 mention

The real story

Organic vs sponsored19% organic

💚 Piper Nelson kept recommending this after the paid deal ended

🔁 1 creator mentioned this organically more than once

📊 Being discussed by 4 smaller, 6 mid-size, 11 major creators

Based on 54 mentions across 26 creators · Strong evidence

Top creators

A

Alexandra Anele

10× · Last mentioned 6d ago — ongoing since 5mo ago

P

Piper Nelson

4× · Last mentioned 1mo ago — ongoing since 9mo ago

I

Insider Beauty

4× · Last mentioned 2mo ago — ongoing since 51mo ago

N

Nina Ubhi

4× · Last mentioned 1mo ago — ongoing since 6mo ago

Platform fingerprint

YT · 21 creators
mixed43 paid
Pod · 4 creators
4 paid
News · 1 creators
100% organic

Organic signal detected on News — genuine audience trust

Creator tier spread

nano

2

micro

2

mid

macro

6

mega

11

Grassroots reach — bottoms up, not top down

Longest partnerships on record

Nyma Tangpaid only
20206.1 yrs2026
iluvsarahiiorganic only
20206.1 yrs2026
Hung Vanngoorganic only
20205 yrs2026
20204 yrs2026
20203.8 yrs2026
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