Rare Beauty
"A beauty brand founded by Selena Gomez focused on individuality."
16
creators
39
total mentions
Snapshot
Creator activity down 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 3 creators talk about Rare Beauty regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month
First mentioned by Hung Vanngo on Jun 2021 — 63mo ago
💚 Creators who genuinely love Rare Beauty
"🌸 Rare Beauty Blush – gives the prettiest natural flush in seconds."
Last mentioned 2w ago"It's a beautiful formula. You can use daytime to revive dry lips, or you can use at night as a lip mask."
Last mentioned 2mo ago"This is the foundation that we've been using for I think for a year and a half or more 2 years now for almost …"
Last mentioned 5mo ago"I usually use a little bit of Illuminating primer which is so pretty if you have dry skin."
Not mentioned recently — last seen 63mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Rare Beauty
Category reach
Niche — concentrated in 2 categories
Products by Rare Beauty
Creators who rep Rare Beauty
3 creators already love Rare Beauty
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Hung Vanngo | 3 mentions |
| Big Data Energy⚡️ | 1 mention |
| Yashasvi Rajpoot | 1 mention |
Competitive landscape
Real brands closest to Rare Beauty by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Range Beauty | 1 | 0% |
| Merit Beauty | 5 | 6.3% |
| R.E.M. Beauty | 3 | 0% |
| Question Beauty | 1 | 0% |
| City Beauty | 3 | 16.7% |
The real story
🔁 1 creator mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 757 days before larger ones
📊 Being discussed by 5 mid-size, 6 major creators
Based on 39 mentions across 16 creators · Strong evidence
Top creators
Alexandra Anele
9× · Last mentioned 1mo ago — ongoing since 3mo ago
Insider Beauty
4× · Last mentioned 2w ago — ongoing since 49mo ago
Nina Ubhi
4× · Last mentioned 1w ago — ongoing since 5mo ago
Hung Vanngo
3× · Last mentioned 2mo ago — ongoing since 63mo ago
Platform fingerprint
Organic signal detected on News — genuine audience trust
Creator tier spread
nano
micro
mid
macro
5
mega
6
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record