Covergirl
"A cosmetics brand that offers a wide range of makeup products."
15
creators
34
total mentions
Snapshot
Creator activity up 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Covergirl regularly with no commercial relationship at all.
Mention activity, last 90 days
3 this month ↑
First mentioned by Insider Beauty on Oct 2022 — 49mo ago
💚 Creators who genuinely love Covergirl
"Covergirl Simply Ageless Skin Perfector Essence Foundation // Light Medium"
Last mentioned 8mo ago"This is my new favorite makeup and um...you have to try it."
Not mentioned recently — last seen 14mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Covergirl
Category reach
Cross-audience — reaches creators in 4 different categories
Products by Covergirl
Creators who rep Covergirl
1 creators already love Covergirl
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Zabrena | 1 mention |
The real story
💚 Alexandra Anele, You Beauty +1 more kept recommending this after the paid deal ended
📈 Mentions up 50% in the last 30 days (3 vs 2)
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 1 smaller, 10 mid-size, 3 major creators
Based on 34 mentions across 15 creators · Strong evidence
Top creators
Alexandra Anele
9× · Last mentioned 6d ago — ongoing since 15mo ago
Tati
6× · Last mentioned 2mo ago — ongoing since 13mo ago
Insider Beauty
3× · Last mentioned 2mo ago — ongoing since 49mo ago
You Beauty
3× · Last mentioned 1mo ago — ongoing since 5mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
micro
1
mid
5
macro
5
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record