COVERGIRL
"A cosmetics brand that offers a wide range of makeup products."
9
creators
26
total mentions
Snapshot
Creator activity down 75% over the last 30 days. 1 creator talks about COVERGIRL regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Insider Beauty on Oct 2022 — 47mo ago
💚 Creators who genuinely love COVERGIRL
"Covergirl Simply Ageless Skin Perfector Essence Foundation // Light Medium"
Last mentioned 7mo ago"This is my new favorite makeup and um...you have to try it."
Not mentioned recently — last seen 13mo agoProducts by COVERGIRL
Creators who rep COVERGIRL
1 creators already love COVERGIRL
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Zabrena | 1 mention |
Competitive landscape
Real brands closest to COVERGIRL by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Beauty Creations | 2 | 25% |
| Collection | 1 | 0% |
| NYX PROFESSIONAL MAKEUP | 5 | 0% |
| She Glam | 1 | 0% |
| Colourpop | 7 | 5.9% |
The real story
💚 You Beauty, Tati +1 more kept recommending this after the paid deal ended
📊 Being discussed by 5 mid-size, 3 major creators
Based on 26 mentions across 9 creators · Strong evidence
Top creators
Alexandra Anele
8× · Last mentioned 1mo ago — ongoing since 13mo ago
Tati
6× · Last mentioned 1mo ago — ongoing since 11mo ago
Insider Beauty
3× · Last mentioned 2w ago — ongoing since 47mo ago
You Beauty
3× · Last mentioned 2d ago — ongoing since 3mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
micro
mid
1
macro
4
mega
3
Longest partnerships on record