"A makeup brand that offers colorful and creative eye products."
4
creators
6
total mentions
Snapshot
Creator activity down 100% over the last 30 days, with unpaid discussion outpacing paid growth. 2 creators talk about Half Magic regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Insider Beauty on Jan 2023 — 46mo ago
💚 Creators who genuinely love Half Magic
"Half Magic makes their eyeshadow single in the same shade as that gloss: Blushing Lizard. Highly recommend as …"
Last mentioned 2w ago"I'm obsessed with, it's become my absolute go to eye makeup when I want to look dope and edgy AND glam."
Last mentioned 11mo ago"I'm sorry but you need to try these, they're so good!"
Not mentioned recently — last seen 14mo agoCategory reach
Niche — concentrated in 1 category
Creators who rep Half Magic
2 creators already love Half Magic
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Alexandra Anele | 2 mentions |
| Robert Welsh | 1 mention |
The real story
🔁 1 creator mentioned this organically more than once
👀 Smaller creators were talking about this 974 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size, 2 major creators
Based on 6 mentions across 4 creators · Moderate evidence
Top creators
Insider Beauty
2× · Last mentioned 2mo ago — ongoing since 46mo ago
Robert Welsh
Last mentioned 2w ago
Katrina West
Last mentioned 1mo ago
Alexandra Anele
2× · Last mentioned 11mo ago — ongoing since 14mo ago
Platform fingerprint
Organic signal detected on YT — genuine audience trust
Creator tier spread
nano
micro
1
mid
macro
1
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record