"A makeup brand that offers colorful and creative eye products."
3
creators
5
total mentions
Snapshot
3 creators have covered Half Magic so far. 1 creator talks about Half Magic regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month ↑
First mentioned by Insider Beauty on Jan 2023 — 44mo ago
💚 Creators who genuinely love Half Magic
"I'm obsessed with, it's become my absolute go to eye makeup when I want to look dope and edgy AND glam."
Last mentioned 9mo ago"I'm sorry but you need to try these, they're so good!"
Not mentioned recently — last seen 12mo agoCreators who rep Half Magic
1 creators already love Half Magic
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Alexandra Anele | 2 mentions |
Competitive landscape
Real brands closest to Half Magic by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Dear.A | 1 | 0% |
| Milk Makeup | 4 | 40% |
| Dawn Eyes Cosmetics | 1 | 0% |
| M.A.C | 19 | 27.1% |
| Colourpop | 7 | 5.9% |
The real story
🔁 1 creator mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 1 smaller, 1 mid-size, 1 major creators
Based on 5 mentions across 3 creators · Moderate evidence
Top creators
Insider Beauty
2× · Last mentioned 2w ago — ongoing since 44mo ago
Katrina West
Last mentioned 5d ago
Alexandra Anele
2× · Last mentioned 9mo ago — ongoing since 12mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
macro
1
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record