"A lip and cheek stain."
2
creators
3
total mentions
First mentioned by Insider Beauty on Apr 2023 — 41mo ago
Creators who rep Benefit Cosmetics
Competitive landscape
Real brands closest to Benefit Cosmetics by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| BENEFIT | 8 | 20.5% |
| NYX Cosmetics | 6 | 28.6% |
| Nudestix | 2 | 0% |
| Prishe Beauty | 1 | 0% |
| Kaja | 1 | 0% |
The real story
👀 Smaller creators were talking about this 642 days before larger ones
📊 Being discussed by 1 mid-size, 1 major creators
Based on 3 mentions across 2 creators · Limited evidence
Top creators
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record