Moved this week
Coros Pace Pro
Creators are switching to this
42 new observations · 3 with no sponsorship found · +42 vs last week
Moved this week
Braun Silk-Expert Pro 5
Unpaid support is growing
32 new observations · 8 with no sponsorship found · +29 vs last week
Moved this week
Bowflex SelectTech 552
Unpaid doubts are growing
24 new observations · 3 with no sponsorship found · +24 vs last week
Moved this week
Samsung Galaxy Z Fold8
New activity this week
5 new observations · +4 vs last week
Everything Tech Beauty Food Gaming Health Lifestyle What the data shows
Premium smartphones is almost entirely paid coverage
9.8% organic across 5 products — that's the honest shape of this category, not thin data.
3 active deals tracked See the deals →
What the data shows
People switch a lot in mainstream smartphones
17.8% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
Foldable phones is almost entirely paid coverage
6.6% organic across 4 products — that's the honest shape of this category, not thin data.
6 active deals tracked See the deals →
What the data shows
People switch a lot in premium wireless earbuds
13.7% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
Noise-cancelling headphones buyers don't agree with reviewers
24.6% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Pocket & vlogging cameras buyers don't agree with reviewers
17.6% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
People switch a lot in recovery & sleep wearables
10.9% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
360 cameras buyers don't agree with reviewers
17.2% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Value robot vacuums buyers don't agree with reviewers
17.1% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Premium robot vacuums buyers don't agree with reviewers
18.6% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
People switch a lot in action cameras
12.1% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
People switch a lot in everyday smartwatches
14.2% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
People switch a lot in running watches
21.9% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
Wet-to-dry straighteners buyers don't agree with reviewers
38.4% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Multi-styler hot brushes buyers don't agree with reviewers
28.4% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Hair dryers buyers don't agree with reviewers
17.9% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
JU
Unpaid track record
Just A Dad Approved Lifestyle
Tested 15 of these products, unpaid — 38 opinions on record
VA
Unpaid track record
Vacuum Wars Lifestyle
Tested 16 of these products, unpaid — 27 opinions on record
GS
Unpaid track record
GSMArena Official Tech
Tested 14 of these products, unpaid — 26 opinions on record
MA
Unpaid track record
Mark Ellis Reviews Tech
Tested 7 of these products, unpaid — 8 opinions on record
RE
Unpaid track record
RecordingNOW Tech
Tested 7 of these products, unpaid — 8 opinions on record
DH
Unpaid track record
DHRME Tech
Tested 5 of these products, unpaid — 7 opinions on record
Bowers & Wilkins Pi8 Technics EAH-AZ100 Bose QuietComfort Ultra Earbuds 2nd Gen Sony WH-1000XM6 TE
Unpaid track record
Tech Fowler Tech
Tested 6 of these products, unpaid — 7 opinions on record
Apple Watch SE 3 Apple Watch Series 11 RingConn Gen 2 Air Apple Watch Ultra 3
TH
Unpaid track record
The French Glow Lifestyle
Tested 6 of these products, unpaid — 7 opinions on record
6
Unpaid track record
6 Months Later Tech
Tested 6 of these products, unpaid — 7 opinions on record
DC
Unpaid track record
DC Rainmaker Tech
Tested 5 of these products, unpaid — 6 opinions on record
DR
Unpaid track record
Dr Dray Beauty
Tested 3 of these products, unpaid — 5 opinions on record
ZO
Unpaid track record
zollotech Tech
Tested 4 of these products, unpaid — 5 opinions on record
OT
Unpaid track record
Otto Julian Tech
Tested 4 of these products, unpaid — 5 opinions on record
Recovery & sleep wearables / Running watches / Adventure & multisport watches / Everyday smartwatches Recovery & sleep wearables
Which recovery wearable should I get?
Most covered here
RingConn Gen 2 Air
Among creators with no sponsorship found, 0 recommend it and 2 are unconvinced.
In this decision
Oura Ring 5 established 8 recommend, 39 mixed, 3 against, 7 unpaid Samsung Galaxy Ring challenger 3 recommend, 32 mixed, 3 against, 7 unpaid RingConn Gen 2 Air challenger 11 recommend, 26 mixed, 0 against, 2 unpaid Whoop MG established 3 recommend, 27 mixed, 2 against, 4 unpaid Garmin Cirqa new kind of product 9 recommend, 41 mixed, 1 against, 6 unpaid O Oura Ring 5 Evidence spans 918 days 04:53:25
42 creators 7 no sponsorship found 35 unclear
Of 42 who covered it: 8 recommend, 39 mixed, 3 against
Of 7 with no sponsorship found: 2 recommend, 5 unconvinced
1 after 3+ months · 8 switched to it
Why
8 creators switched to it See the evidence, 8 sources “I recommend the upgrade”
“I've been wearing it for a week and the answer is different depending on which ring you're coming from.”
“Switched from Oura Ring 4”
“Switched from Apple Watch”
“Switched from Oura Ring 4”
“is it actually worth the upgrade?”
“Switched from Oura Ring 4”
“Switched from Oura Ring 4”
Was this useful? Yes Not really
S Samsung Galaxy Ring Evidence spans 959 days 03:02:21
35 creators 7 no sponsorship found 2 sponsored 26 unclear
Of 35 who covered it: 3 recommend, 32 mixed, 3 against
Of 7 with no sponsorship found: 1 recommend, 6 unconvinced
1 after 3+ months · 2 switched to it
Was this useful? Yes Not really
R RingConn Gen 2 Air Evidence spans 601 days 23:33:17
29 creators 2 no sponsorship found 4 sponsored 23 unclear
Of 29 who covered it: 11 recommend, 26 mixed, 0 against
Of 2 with no sponsorship found: 0 recommend, 2 unconvinced
2 after 3+ months · 2 switched to it
Creators are split on
battery 15 for · 4 against
The battery charge still holds up well after a year.
The battery drains quickly, leading to frustration.
accuracy 5 for · 3 against
It tracks heart rate and calorie count pretty accurately.
Sleep metrics are considered unreliable.
What creators praise
comfort Strong signal
The ring is comfortable to wear.
value Strong signal
There are no recurring fees, which is a significant advantage.
app Strong signal
The app provides a lot of data.
What creators question
Nothing consistent yet
Was this useful? Yes Not really
W Whoop MG Evidence spans 669 days 19:30:53
29 creators 4 no sponsorship found 25 unclear
Of 29 who covered it: 3 recommend, 27 mixed, 2 against
Of 4 with no sponsorship found: 0 recommend, 4 unconvinced
2 after 3+ months · 5 switched to it · 1 switched away
3 recommend, 27 mixed, 2 against, across 29 creators.
Whoop on TTO Was this useful? Yes Not really
G Garmin Cirqa Evidence spans 74 days 00:22:48
31 creators 6 no sponsorship found 1 sponsored 24 unclear
Of 31 who covered it: 9 recommend, 41 mixed, 1 against
Of 6 with no sponsorship found: 1 recommend, 5 unconvinced
7 switched to it · 2 switched away
9 recommend, 41 mixed, 1 against, across 31 creators.
Garmin on TTO Was this useful? Yes Not really
Running watches
Which running watch should I buy?
Most covered here
Garmin Forerunner 970
41 creators 3 no sponsorship found 2 sponsored 36 unclear
Of 41 who covered it: 13 recommend, 45 mixed, 0 against
Of 3 with no sponsorship found: 2 recommend, 1 unconvinced
3 after 3+ months · 12 switched to it · 2 switched away
In this decision
Garmin Forerunner 970 established 13 recommend, 45 mixed, 0 against, 3 unpaid Coros Pace 4 challenger 12 recommend, 29 mixed, 1 against, 7 unpaid Garmin Forerunner 570 established 3 recommend, 17 mixed, 0 against, 4 unpaid Garmin Forerunner 170 challenger still gathering, 66 creators so far G Garmin Forerunner 970 Evidence spans 494 days 09:13:36
41 creators 3 no sponsorship found 2 sponsored 36 unclear
Of 41 who covered it: 13 recommend, 45 mixed, 0 against
Of 3 with no sponsorship found: 2 recommend, 1 unconvinced
3 after 3+ months · 12 switched to it · 2 switched away
Why
11 creators switched to it Creators are split on
battery 7 for · 11 against
The battery life is positively noted.
Battery life may be an issue.
app 10 for · 3 against
New functions like voice commands and ECG are appreciated.
The mapping feature is laggy compared to competitors.
value 4 for · 3 against
It is considered the best running watch available.
The price increase for the Forerunner 970 compared to the previous model is significant.
What creators praise
build Strong signal
The Forerunner 970 features a durable titanium bezel.
features Strong signal
It includes useful features like a built-in flashlight and speaker.
accuracy Strong signal
GPS accuracy is highlighted as a strong feature.
What creators question
Nothing consistent yet
See the evidence, 11 sources “I will have to give this a try as well. But I've just hooked this on to the front of it.”
“Switched from Forerunner 955”
“è arrivato il momento di fare una bella recensione al 100% genuina su questo nuovo dispositivo.”
“Switched from Apple Watch Ultra 2”
“Switched from Garmin 935”
“After using the Garmin Forerunner 970 here's my honest Garmin Forerunner 970 review.”
“O Forrunner 970 traz um display AMOLED de 1.4 polgadas. Tem mapas a cores, integrados, agora com mais clareza e detalhe, muito mais simples de navegar.”
“the battery life on the Foreigner 970 has been reduced as compared to the previous model in the 965.”
“The Garmin Forerunner 970 is the best running watch available in our view.”
“this watch has actually spent a lot of time in my wrist since it first came out.”
Was this useful? Yes Not really
C Coros Pace 4 Evidence spans 340 days 22:00:02
30 creators 7 no sponsorship found 23 unclear
Of 30 who covered it: 12 recommend, 29 mixed, 1 against
Of 7 with no sponsorship found: 0 recommend, 7 unconvinced
9 switched to it · 4 switched away
Why
7 creators switched to it 4 creators moved on from it Creators are split on
build 7 for · 3 against
The hardware quality is impressive.
The buttons on the Coros were confusing to use.
What creators praise
battery Strong signal
The battery life is better than the Apple Watch for long sessions.
app Strong signal
The app syncs well with the watch and supports third-party apps.
value Strong signal
It offers good value for its features.
What creators question
Nothing consistent yet
See the evidence, 11 sources “I am still going to continue wearing both because why not?!”
“Let’s take a look at what’s new as well as what’s missing with the all new COROS Pace 4.”
“the COROS Pace 4 is the best budget running watch for runners, triathletes, and athletes who actually want to improve their fitness.”
“Switched from Coros Pace 3”
“Switched from Samsung watch 6”
“Switched from Apple Watch”
“Switched from Garmin”
“Switched from Apple Watch Series 7”
“Switched to Garmin Forerunner 265”
“Returned the Coros. Kept the Garmin.”
Was this useful? Yes Not really
G Garmin Forerunner 570 Evidence spans 467 days 06:41:21
17 creators 4 no sponsorship found 13 unclear
Of 17 who covered it: 3 recommend, 17 mixed, 0 against
Of 4 with no sponsorship found: 3 recommend, 1 unconvinced
1 after 3+ months · 3 switched to it · 1 switched away
3 recommend, 17 mixed, 0 against, across 17 creators.
Garmin on TTO Was this useful? Yes Not really
Still gathering evidence on Garmin Forerunner 170. They appear here once enough creators have weighed in.
Adventure & multisport watches
Which multisport watch for serious outdoor use?
Most covered here
Apple Watch Ultra 3
39 creators 4 no sponsorship found 35 unclear
Of 39 who covered it: 8 recommend, 40 mixed, 3 against
Of 4 with no sponsorship found: 0 recommend, 4 unconvinced
1 after 3+ months · 19 switched to it · 4 switched away
G Garmin Fenix 9 Evidence spans 206 days 22:38:31
43 creators 3 no sponsorship found 40 unclear
Of 43 who covered it: 6 recommend, 59 mixed, 1 against
Of 3 with no sponsorship found: 0 recommend, 3 unconvinced
8 switched to it · 1 switched away
6 recommend, 59 mixed, 1 against, across 43 creators.
Garmin on TTO Creators are split on
battery 21 for · 4 against
The battery life is significantly better than the Apple Watch Ultra.
The AMOLED display requires frequent activation.
app 8 for · 3 against
The watch has a variety of health tracking features.
There are issues with the mapping and route calculation.
What creators praise
build Strong signal
The build quality with the full titanium case is impressive.
display Strong signal
The Fenix 9 has better screen technology.
comfort Strong signal
The Fenix 9 is more comfortable to wear than the Fenix 8.
What creators question
value Raised repeatedly
The Fenix 8 is more affordable and offers similar features.
Was this useful? Yes Not really
A Apple Watch Ultra 3 Evidence spans 1451 days 21:37:25
39 creators 4 no sponsorship found 35 unclear
Of 39 who covered it: 8 recommend, 40 mixed, 3 against
Of 4 with no sponsorship found: 0 recommend, 4 unconvinced
1 after 3+ months · 19 switched to it · 4 switched away
Why
15 creators switched to it Creators are split on
battery 20 for · 3 against
The battery life is generally good.
Battery life issues during long-haul travel.
build 6 for · 3 against
The hardware is considered excellent.
The Ultra 3 is considered bulky by some users.
What creators praise
durability Strong signal
The watch is durable and resistant to scratches.
accuracy Strong signal
Heart rate monitoring accuracy is excellent.
app Positive signal
The stock sleep app is included without extra cost.
What creators question
fit Some concern
Fitness tracking limitations compared to Garmin.
value Some concern
The price of Ultra 3 remains high despite the release of Ultra 4.
See the evidence, 15 sources “there are three big questions you need to ask before spending $799 on Apple's flagship smartwatch in 2026.”
“It's like a Land Rover for your wrist.”
“Switched from Apple Watch Series 7”
“Switched from Garmin”
“I finally got my hands on the Apple Watch Ultra 3 and I love it...officially added Apple to the group chat.”
“My favourite smartwatch got even better with Apple Watch Ultra 3, welcome to my full review!”
“I've had the Apple Watch Ultra 3 for about 9 months and I have some major thoughts on this tinly little beast of a smartwatch.”
“there are 4 key reasons why I switched from the Ultra 2 and why this watch has become part of my daily routine!”
“The Apple Watch Ultra 3 might look familiar, but Apple’s subtle upgrades make a big difference.”
“Switched from Apple Watch Ultra 1”
Was this useful? Yes Not really
Everyday smartwatches
Which smartwatch for daily wear and light fitness?
Most covered here
Apple Watch SE 3
34 creators 4 no sponsorship found 2 sponsored 28 unclear
Of 34 who covered it: 21 recommend, 17 mixed, 0 against
Of 4 with no sponsorship found: 3 recommend, 1 unconvinced
2 switched to it
A Apple Watch Series 11 Evidence spans 378 days 04:03:06
42 creators 3 no sponsorship found 2 sponsored 37 unclear
Of 42 who covered it: 8 recommend, 36 mixed, 1 against
Of 3 with no sponsorship found: 0 recommend, 3 unconvinced
7 switched to it · 1 switched away
8 recommend, 36 mixed, 1 against, across 42 creators.
Apple on TTO Was this useful? Yes Not really
G Garmin Venu 4 Evidence spans 1887 days 07:30:18
39 creators 4 no sponsorship found 35 unclear
Of 39 who covered it: 15 recommend, 33 mixed, 0 against
Of 4 with no sponsorship found: 2 recommend, 2 unconvinced
1 after 3+ months · 9 switched to it · 4 switched away
15 recommend, 33 mixed, 0 against, across 39 creators.
Garmin on TTO Creators are split on
battery 12 for · 6 against
The battery lasts a long time even with regular use.
The battery life is shorter than expected.
accuracy 8 for · 4 against
The GPS is very accurate.
The heart rate tracking is not very accurate.
app 4 for · 3 against
The watch effectively tracks workouts and daily activities.
The watch requires the Garmin app to function fully.
What creators praise
build Strong signal
The build quality of the Venu 4 is nice.
display Strong signal
The AMOLED display is bright and energy-efficient.
comfort Strong signal
The watch is comfortable to wear for long periods.
What creators question
value Recurring issue
The price is considered too high for the features offered.
software Some concern
There are numerous software issues reported.
Was this useful? Yes Not really
A Apple Watch SE 3 Evidence spans 378 days 06:10:22
34 creators 4 no sponsorship found 2 sponsored 28 unclear
Of 34 who covered it: 21 recommend, 17 mixed, 0 against
Of 4 with no sponsorship found: 3 recommend, 1 unconvinced
2 switched to it
21 recommend, 17 mixed, 0 against, across 34 creators.
Apple on TTO What creators praise
value Strong signal
The SE 3 offers a lot of features for its price.
battery Strong signal
The battery life can exceed 20 hours with AOD turned off.
app Positive signal
It integrates well with the iPhone.
What creators question
Nothing consistent yet
Was this useful? Yes Not really
Also covered
L Levels CGM Evidence spans 1921 days 00:30:00
15 creators 5 no sponsorship found 10 unclear
Of 15 who covered it: 4 recommend, 14 mixed, 0 against
Of 5 with no sponsorship found: 2 recommend, 3 unconvinced
1 after 3+ months
What creators praise
app Strong signal
The app provides detailed glucose data.
value Positive signal
The potential for CGM to guide targeted lifestyle interventions is valuable.
What creators question
Nothing consistent yet
Was this useful? Yes Not really
T Tonal Evidence spans 2339 days 18:54:15
24 creators 10 no sponsorship found 2 sponsored 12 unclear
Of 24 who covered it: 12 recommend, 19 mixed, 1 against
Of 10 with no sponsorship found: 2 recommend, 8 unconvinced
5 after 3+ months · 1 switched to it
Why
4 creators still recommending it after 4+ months, 2 unpaid What creators praise
app Strong signal
The coaching feature is very helpful.
build Strong signal
The device is well-built.
What creators question
Nothing consistent yet
See the evidence, 4 sources “after 3.5 years of actually using it, was it worth the money?”
“I really like and enjoy using our tonal and would recommend it to anyone looking to improve their strength training experience at home!”
“after using Tonal for over 6 months, I'm a believer that this type of home gym is the future for most people.”
“I have been using the Tonal Home Gym for almost 4 months now and I wanted to update on progress.”
Was this useful? Yes Not really
T Thorne Creatine Evidence spans 1671 days 01:20:40
19 creators 4 no sponsorship found 15 unclear
Of 19 who covered it: 12 recommend, 9 mixed, 1 against
Of 4 with no sponsorship found: 3 recommend, 1 unconvinced
3 after 3+ months
Was this useful? Yes Not really
O Optimum Nutrition Gold Standard Whey Evidence spans 2741 days 17:27:53
29 creators 3 no sponsorship found 26 unclear
Of 29 who covered it: 17 recommend, 16 mixed, 2 against
Of 3 with no sponsorship found: 2 recommend, 1 unconvinced
2 after 3+ months · 2 switched away
Was this useful? Yes Not really
L LMNT Electrolytes Evidence spans 1836 days 09:16:02
32 creators 7 no sponsorship found 25 unclear
Of 32 who covered it: 13 recommend, 15 mixed, 2 against
Of 7 with no sponsorship found: 2 recommend, 5 unconvinced
2 switched to it · 3 switched away
Was this useful? Yes Not really
C Coros Pace Pro Evidence spans 724 days 09:19:25
29 creators 3 no sponsorship found 26 unclear
Of 29 who covered it: 11 recommend, 30 mixed, 1 against
Of 3 with no sponsorship found: 2 recommend, 1 unconvinced
1 after 3+ months · 12 switched to it
Why
12 creators switched to it See the evidence, 12 sources “Switched from Garmin Forerunner 55”
“It’s the best Coros watch yet, and a contender for being the best running watch runners can buy right now.”
“Switched from Pixel Watch 3”
“Switched from Garmin”
“Switched from Garmin Forerunner”
“There's a lot to like, but also a few key things that could be better...”
“Switched from Garmin”
“I literally only wear this watch, by the way, when I run.”
“結果的に買って良かったなと思っています。もっと早く買えば良かったなとも思っています。”
“Switched from Forerunner 970”
Was this useful? Yes Not really
B Bowflex SelectTech 552 Evidence spans 2417 days 16:31:00
20 creators 3 no sponsorship found 1 sponsored 16 unclear
Of 20 who covered it: 9 recommend, 10 mixed, 2 against
Of 3 with no sponsorship found: 1 recommend, 2 unconvinced
2 after 3+ months
Was this useful? Yes Not really
A pick is made by a fixed rule: unpaid recommendations count three times, sponsored ones once, long-term use and switching count extra, and unpaid doubts count against. We don’t pick when only one option has enough evidence, or when the unpaid opinion is divided. “Not sponsored” means no ad read or disclosure in the content itself. “Unclear” means we couldn’t tell, and we don’t guess. 
Garmin Venu 4Evidence spans 1887 days 07:30:1839 creators4 no sponsorship found35 unclearOf 39 who covered it: 15 recommend, 33 mixed, 0 againstOf 4 with no sponsorship found: 2 recommend, 2 unconvinced1 after 3+ months · 9 switched to it · 4 switched away