What creators actually said, and who was paid
129 products · 4342 creators · 753 with no sponsorship found. Every number links to the person who said it. We show the counts; what they mean is your call.
Moved this week
Coros Pace Pro
Creators are switching to this
42 new observations · 3 with no sponsorship found · +42 vs last week
Moved this week
Braun Silk-Expert Pro 5
Unpaid support is growing
32 new observations · 8 with no sponsorship found · +29 vs last week
Moved this week
Bowflex SelectTech 552
Unpaid doubts are growing
24 new observations · 3 with no sponsorship found · +24 vs last week
Moved this week
Samsung Galaxy Z Fold8
New activity this week
5 new observations · +4 vs last week
What the data shows
Premium smartphones is almost entirely paid coverage
9.8% organic across 5 products — that's the honest shape of this category, not thin data.
3 active deals trackedSee the deals →
What the data shows
People switch a lot in mainstream smartphones
17.8% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
Foldable phones is almost entirely paid coverage
6.6% organic across 4 products — that's the honest shape of this category, not thin data.
6 active deals trackedSee the deals →
What the data shows
People switch a lot in premium wireless earbuds
13.7% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
Noise-cancelling headphones buyers don't agree with reviewers
24.6% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Pocket & vlogging cameras buyers don't agree with reviewers
17.6% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
People switch a lot in recovery & sleep wearables
10.9% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
360 cameras buyers don't agree with reviewers
17.2% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Value robot vacuums buyers don't agree with reviewers
17.1% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Premium robot vacuums buyers don't agree with reviewers
18.6% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
People switch a lot in action cameras
12.1% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
People switch a lot in everyday smartwatches
14.2% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
People switch a lot in running watches
21.9% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →
What the data shows
Wet-to-dry straighteners buyers don't agree with reviewers
38.4% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Multi-styler hot brushes buyers don't agree with reviewers
28.4% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
What the data shows
Hair dryers buyers don't agree with reviewers
17.9% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
JUUnpaid track record
Just A Dad ApprovedLifestyleTested 15 of these products, unpaid — 38 opinions on record
Unpaid track record
Just A Dad ApprovedLifestyle
Tested 15 of these products, unpaid — 38 opinions on record
VAUnpaid track record
Vacuum WarsLifestyleTested 16 of these products, unpaid — 27 opinions on record
Unpaid track record
Vacuum WarsLifestyle
Tested 16 of these products, unpaid — 27 opinions on record
GSUnpaid track record
GSMArena OfficialTechTested 14 of these products, unpaid — 26 opinions on record
Unpaid track record
GSMArena OfficialTech
Tested 14 of these products, unpaid — 26 opinions on record
MAUnpaid track record
Mark Ellis ReviewsTechTested 7 of these products, unpaid — 8 opinions on recordBose QuietComfort Headphones 2nd GenSamsung Galaxy Buds4 ProAirPods Pro 3Bose QuietComfort Ultra Earbuds 2nd Gen
Unpaid track record
Mark Ellis ReviewsTech
Tested 7 of these products, unpaid — 8 opinions on record
Bose QuietComfort Headphones 2nd GenSamsung Galaxy Buds4 ProAirPods Pro 3Bose QuietComfort Ultra Earbuds 2nd Gen
REUnpaid track record
RecordingNOWTechTested 7 of these products, unpaid — 8 opinions on record
Unpaid track record
RecordingNOWTech
Tested 7 of these products, unpaid — 8 opinions on record
DHUnpaid track record
DHRMETechTested 5 of these products, unpaid — 7 opinions on record
Unpaid track record
DHRMETech
Tested 5 of these products, unpaid — 7 opinions on record
TEUnpaid track record
Tech FowlerTechTested 6 of these products, unpaid — 7 opinions on recordApple Watch SE 3Apple Watch Series 11RingConn Gen 2 AirApple Watch Ultra 3
Unpaid track record
Tech FowlerTech
Tested 6 of these products, unpaid — 7 opinions on record
Apple Watch SE 3Apple Watch Series 11RingConn Gen 2 AirApple Watch Ultra 3
THUnpaid track record
The French GlowLifestyleTested 6 of these products, unpaid — 7 opinions on record
Unpaid track record
The French GlowLifestyle
Tested 6 of these products, unpaid — 7 opinions on record
6 Unpaid track record
6 Months LaterTechTested 6 of these products, unpaid — 7 opinions on record
Unpaid track record
6 Months LaterTech
Tested 6 of these products, unpaid — 7 opinions on record
DCUnpaid track record
DC RainmakerTechTested 5 of these products, unpaid — 6 opinions on record
Unpaid track record
DC RainmakerTech
Tested 5 of these products, unpaid — 6 opinions on record
DRUnpaid track record
Dr DrayBeautyTested 3 of these products, unpaid — 5 opinions on record
Unpaid track record
Dr DrayBeauty
Tested 3 of these products, unpaid — 5 opinions on record
ZOUnpaid track record
zollotechTechTested 4 of these products, unpaid — 5 opinions on record
Unpaid track record
zollotechTech
Tested 4 of these products, unpaid — 5 opinions on record
OTUnpaid track record
Otto JulianTechTested 4 of these products, unpaid — 5 opinions on record
Unpaid track record
Otto JulianTech
Tested 4 of these products, unpaid — 5 opinions on record
Also covered
GGE Profile Opal 2.0Evidence spans 1738 days 06:55:1624 creators5 no sponsorship found1 sponsored18 unclearOf 24 who covered it: 18 recommend, 8 mixed, 2 againstOf 5 with no sponsorship found: 3 recommend, 2 unconvinced1 after 3+ months · 1 switched to it
GE Profile Opal 2.0Evidence spans 1738 days 06:55:16
24 creators5 no sponsorship found1 sponsored18 unclear
Of 24 who covered it: 18 recommend, 8 mixed, 2 against
Of 5 with no sponsorship found: 3 recommend, 2 unconvinced
1 after 3+ months · 1 switched to it
18 recommend, 8 mixed, 2 against, across 24 creators. Product page · GE Profile on TTO
Creators are split on
noise cancelling3 for · 3 against
The machine is not loud.
The ice maker is noisy.
What creators praise
valueStrong signal
The ice maker provides a premium experience at home.
buildStrong signal
The design is sleek and modern.
setupStrong signal
The setup process is straightforward.
What creators question
durabilitySome concern
Using the filter can lead to pump failure.
Was this useful?
F
Factor MealsEvidence spans 2940 days 13:32:1639 creators18 no sponsorship found21 unclearOf 39 who covered it: 20 recommend, 32 mixed, 0 againstOf 18 with no sponsorship found: 7 recommend, 11 unconvinced1 after 3+ months · 1 switched to it · 1 switched away
Factor MealsEvidence spans 2940 days 13:32:16
39 creators18 no sponsorship found21 unclear
Of 39 who covered it: 20 recommend, 32 mixed, 0 against
Of 18 with no sponsorship found: 7 recommend, 11 unconvinced
1 after 3+ months · 1 switched to it · 1 switched away
20 recommend, 32 mixed, 0 against, across 39 creators. Product page · Factor on TTO · Watch ireanybeany
Brand siteproduct page coming
Why
- 4 creators raise the same issue: not filling enough
- 4 creators raise the same issue: small portion sizes
- 5 creators raise the same issue: high sodium content
- 5 creators raise the same issue: high fat content
Creators are split on
value15 for · 14 against
The meals are surprisingly good and worth the price.
The meals are considered overpriced for what they offer.
What creators praise
tasteStrong signal
The Sundried Tomato Chicken is a favorite.
conveniencePositive signal
Meals are ready to eat in just two minutes.
food qualityPositive signal
The meals are made with high-quality, organic ingredients.
What creators question
sodiumSome concern
The sodium content is high in the meals.
See the evidence, 28 sources
“not filling enough”
ireanybeanyUnclear“not filling enough”
Justin BauerUnclear“not filling enough”
SoStevoNot sponsored“not filling enough”
The Confidence Project PodcastNot sponsored“small portion sizes”
Avocado on EverythingNot sponsored“small portion sizes”
DakotaTalksUnclear“small portion sizes”
GoTherex | Strong for LifeUnclear“small portion sizes”
Rachel SchmidtNot sponsored“high sodium content”
Joey SuggsUnclear“high sodium content”
Justin BauerUnclear
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V
Vitamix A3500Evidence spans 3350 days 04:59:2027 creators2 no sponsorship found25 unclearOf 27 who covered it: 18 recommend, 14 mixed, 1 againstOf 2 with no sponsorship found: 1 recommend, 1 unconvinced5 after 3+ months · 1 switched to it
Vitamix A3500Evidence spans 3350 days 04:59:20
27 creators2 no sponsorship found25 unclear
Of 27 who covered it: 18 recommend, 14 mixed, 1 against
Of 2 with no sponsorship found: 1 recommend, 1 unconvinced
5 after 3+ months · 1 switched to it
18 recommend, 14 mixed, 1 against, across 27 creators. Product page · Vitamix on TTO
Brand siteproduct page coming
Creators are split on
value9 for · 3 against
The blender is worth the investment due to its performance.
The creator wouldn't pay full price for it again.
What creators praise
buildStrong signal
The Vitamix A3500 is known for its superior quality.
durabilityPositive signal
The blender has been reliable for daily use over two years.
performancePositive signal
It blends anything effortlessly.
What creators question
Nothing consistent yet
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B
Breville Barista ExpressEvidence spans 2335 days 18:25:5726 creators14 no sponsorship found12 unclearOf 26 who covered it: 22 recommend, 25 mixed, 1 againstOf 14 with no sponsorship found: 8 recommend, 6 unconvinced4 after 3+ months · 5 switched to it · 4 switched away
Breville Barista ExpressEvidence spans 2335 days 18:25:57
26 creators14 no sponsorship found12 unclear
Of 26 who covered it: 22 recommend, 25 mixed, 1 against
Of 14 with no sponsorship found: 8 recommend, 6 unconvinced
4 after 3+ months · 5 switched to it · 4 switched away
22 recommend, 25 mixed, 1 against, across 26 creators. Product page · Breville on TTO · Watch More George
Brand siteproduct page coming
Why
- 3 creators still recommending it after 1+ year
- 4 creators moved on from it
Creators are split on
setup12 for · 5 against
The machine has adjustable settings that can significantly improve espresso quality.
The grinder does not function properly.
build11 for · 3 against
The machine is well-built and effective.
The stock tamper is not effective for proper espresso preparation.
What creators praise
valueStrong signal
The machine is a great choice for home coffee setups.
What creators question
Nothing consistent yet
See the evidence, 7 sources
“I have owned the Breville Barista Express for 4 years now so wanted to give a fully comprehensive review.”
“I show you all that I've learned with the Breville Barista Express Impress over the last 2 years.”
“in my mind it's a great beginner home Barista machine and one of my favorite models from Breville”
“I've owned the Sage / Breville Barista Express for over five years. It's time I changed it out, and I went for the Bambino Plus.”
Gary | BigSpudAffiliate link“The Breville on the other hand is still slightly more refined.”
Tom's Coffee CornerAffiliate link“Still worth it in 2023?”
Coffee KevUnclear“Switched from Barista Express”
Craft Coffee SpotAffiliate link
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F
Fellow AidenEvidence spans 884 days 07:01:0123 creators2 no sponsorship found1 sponsored20 unclearOf 23 who covered it: 9 recommend, 14 mixed, 1 againstOf 2 with no sponsorship found: 2 recommend, 0 unconvinced2 after 3+ months
Fellow AidenEvidence spans 884 days 07:01:01
23 creators2 no sponsorship found1 sponsored20 unclear
Of 23 who covered it: 9 recommend, 14 mixed, 1 against
Of 2 with no sponsorship found: 2 recommend, 0 unconvinced
2 after 3+ months
9 recommend, 14 mixed, 1 against, across 23 creators. Product page · Fellow on TTO
Brand siteproduct page coming
Creators are split on
build8 for · 4 against
The machine has a compact design and quality materials.
The plastic finish looks cheap for the price.
What creators praise
valueStrong signal
It delivers clarity, sweetness, and consistency.
accuracySome support
The Aiden delivers accurate temperature and brew volumes.
brewSome support
The coffee quality is excellent.
What creators question
durabilitySome concern
The product has reliability issues.
setupSome concern
The WiFi connection issues are frustrating.
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A
AG1Evidence spans 1277 days 20:45:4037 creators9 no sponsorship found5 sponsored23 unclearOf 37 who covered it: 6 recommend, 24 mixed, 9 againstOf 9 with no sponsorship found: 1 recommend, 8 unconvinced1 after 3+ months · 4 switched away
AG1Evidence spans 1277 days 20:45:40
37 creators9 no sponsorship found5 sponsored23 unclear
Of 37 who covered it: 6 recommend, 24 mixed, 9 against
Of 9 with no sponsorship found: 1 recommend, 8 unconvinced
1 after 3+ months · 4 switched away
Brand siteproduct page coming
ALLWINvia ALLSET Explains (brand-wide)Why
- 4 creators raise the same issue: too expensive
Creators are split on
value5 for · 17 against
The product is valuable for health and wellness.
The price may not justify the benefits.
What creators praise
energySome support
The product provides sustained energy.
What creators question
scienceSome concern
The scientific evidence supporting AG1's health claims is weak.
tasteSome concern
The taste is not pleasant.
See the evidence, 4 sources
“too expensive”
DakotaTalksUnclear“too expensive”
Dave MacLeodNot sponsored“too expensive”
Magnus MethodUnclear“too expensive”
ReysuNot sponsored
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NNinja Double Stack XLEvidence spans 900 days 05:26:5227 creators6 no sponsorship found21 unclearOf 27 who covered it: 8 recommend, 18 mixed, 2 againstOf 6 with no sponsorship found: 2 recommend, 4 unconvinced3 switched to it · 2 switched away
Ninja Double Stack XLEvidence spans 900 days 05:26:52
27 creators6 no sponsorship found21 unclear
Of 27 who covered it: 8 recommend, 18 mixed, 2 against
Of 6 with no sponsorship found: 2 recommend, 4 unconvinced
3 switched to it · 2 switched away
G
Gaggia Classic Evo ProEvidence spans 2367 days 02:02:4322 creators7 no sponsorship found15 unclearOf 22 who covered it: 20 recommend, 20 mixed, 2 againstOf 7 with no sponsorship found: 4 recommend, 3 unconvinced3 switched to it · 1 switched away
Gaggia Classic Evo ProEvidence spans 2367 days 02:02:43
22 creators7 no sponsorship found15 unclear
Of 22 who covered it: 20 recommend, 20 mixed, 2 against
Of 7 with no sponsorship found: 4 recommend, 3 unconvinced
3 switched to it · 1 switched away
20 recommend, 20 mixed, 2 against, across 22 creators. Product page · Gaggia on TTO
Brand siteproduct page coming
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KKitchenAid ArtisanEvidence spans 3633 days 02:30:5831 creators3 no sponsorship found28 unclearOf 31 who covered it: 14 recommend, 17 mixed, 0 againstOf 3 with no sponsorship found: 1 recommend, 2 unconvinced2 after 3+ months · 1 switched to it · 1 switched away
KitchenAid ArtisanEvidence spans 3633 days 02:30:58
31 creators3 no sponsorship found28 unclear
Of 31 who covered it: 14 recommend, 17 mixed, 0 against
Of 3 with no sponsorship found: 1 recommend, 2 unconvinced
2 after 3+ months · 1 switched to it · 1 switched away
14 recommend, 17 mixed, 0 against, across 31 creators. Product page · KitchenAid on TTO · Watch The Shay Edit | Reviews
Why
- 2 creators still recommending it after 10+ years
See the evidence, 2 sources
“my KitchenAid Artisan 5-Quart Stand Mixer is still one of my go-to kitchen appliances.”
“TOTALLY WORTH IT!”
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H
HelloFreshEvidence spans 2286 days 06:35:4639 creators11 no sponsorship found28 unclearOf 39 who covered it: 13 recommend, 29 mixed, 4 againstOf 11 with no sponsorship found: 2 recommend, 9 unconvinced8 after 3+ months · 1 switched to it
HelloFreshEvidence spans 2286 days 06:35:46
39 creators11 no sponsorship found28 unclear
Of 39 who covered it: 13 recommend, 29 mixed, 4 against
Of 11 with no sponsorship found: 2 recommend, 9 unconvinced
8 after 3+ months · 1 switched to it
13 recommend, 29 mixed, 4 against, across 39 creators. Product page · HelloFresh on TTO · Watch Meal Buddy
Why
- 8 creators still recommending it after 10+ months
- 7 creators raise the same issue: packaging waste
See the evidence, 15 sources
“if convenience matters more to you than squeezing every dollar out of your grocery budget, it’s honestly a pretty easy recommendation.”
“Overall, I recommend HelloFresh for its convenience, quality, and ability to inspire healthy eating and cooking.”
“Overall, I recommend HelloFresh for its convenience, quality, and ability to inspire healthy eating and cooking.”
“Overall, I recommend HelloFresh for its convenience, quality, and ability to inspire healthy eating and cooking.”
“Overall, I recommend HelloFresh for its convenience, quality, and ability to inspire healthy eating and cooking.”
“Overall, I recommend HelloFresh for its convenience, quality, and ability to inspire healthy eating and cooking.”
“Overall, I recommend HelloFresh for its convenience, quality, and ability to inspire healthy eating and cooking.”
“Overall, I recommend HelloFresh for its convenience, quality, and ability to inspire healthy eating and cooking.”
“packaging waste”
Choice GuideAffiliate link“packaging waste”
Consumer Research StudiosAffiliate link
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