Fellow
"An espresso machine with advanced features for coffee enthusiasts."
5
creators
13
total mentions
Snapshot
Creator activity down 50% over the last 30 days.
Mention activity, last 90 days
1 this month
First mentioned by Whole Latte Love on May 2025 — 16mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep Fellow
Competitive landscape
Real brands closest to Fellow by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Rocket | 2 | 0% |
| Rocket Espresso | 1 | 0% |
| LELIT Mara X | 1 | 0% |
| Decent Espresso | 1 | 0% |
| Mahlkonig | 1 | 0% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 137 days before larger ones
📊 Being discussed by 1 smaller, 3 mid-size creators
Based on 13 mentions across 5 creators · Moderate evidence
Top creators
Seattle Coffee Gear
6× · Last mentioned 1w ago — ongoing since 11mo ago
Whole Latte Love
3× · Last mentioned 1w ago — ongoing since 16mo ago
Clive Coffee
2× · Last mentioned 5d ago — ongoing since 5mo ago
James Hoffmann
Last mentioned 1mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
2
macro
1
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record