What creators actually said, and who was paid

129 products · 4342 creators · 753 with no sponsorship found. Every number links to the person who said it. We show the counts; what they mean is your call.

Moved this week

Coros Pace Pro
Creators are switching to this
42 new observations · 3 with no sponsorship found · +42 vs last week

Moved this week

Braun Silk-Expert Pro 5
Unpaid support is growing
32 new observations · 8 with no sponsorship found · +29 vs last week

Moved this week

Bowflex SelectTech 552
Unpaid doubts are growing
24 new observations · 3 with no sponsorship found · +24 vs last week

Moved this week

Samsung Galaxy Z Fold8
New activity this week
5 new observations · +4 vs last week

What the data shows

Premium smartphones is almost entirely paid coverage
9.8% organic across 5 products — that's the honest shape of this category, not thin data.
3 active deals trackedSee the deals →

What the data shows

People switch a lot in mainstream smartphones
17.8% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →

What the data shows

Foldable phones is almost entirely paid coverage
6.6% organic across 4 products — that's the honest shape of this category, not thin data.
6 active deals trackedSee the deals →

What the data shows

People switch a lot in premium wireless earbuds
13.7% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →

What the data shows

Noise-cancelling headphones buyers don't agree with reviewers
24.6% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →

What the data shows

Pocket & vlogging cameras buyers don't agree with reviewers
17.6% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →

What the data shows

People switch a lot in recovery & sleep wearables
10.9% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →

What the data shows

360 cameras buyers don't agree with reviewers
17.2% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →

What the data shows

Value robot vacuums buyers don't agree with reviewers
17.1% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →

What the data shows

Premium robot vacuums buyers don't agree with reviewers
18.6% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →

What the data shows

People switch a lot in action cameras
12.1% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →

What the data shows

People switch a lot in everyday smartwatches
14.2% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →

What the data shows

People switch a lot in running watches
21.9% of opinions mention switching from or to another product — this is a category people cycle through rather than settle into.
See who’s moving where →

What the data shows

Wet-to-dry straighteners buyers don't agree with reviewers
38.4% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →

What the data shows

Multi-styler hot brushes buyers don't agree with reviewers
28.4% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →

What the data shows

Hair dryers buyers don't agree with reviewers
17.9% of coverage shows viewers pushing back in the comments on what creators recommend.
Explore the disagreement →
JU

Unpaid track record

Just A Dad ApprovedLifestyle
Tested 15 of these products, unpaid — 38 opinions on record
VA

Unpaid track record

Vacuum WarsLifestyle
Tested 16 of these products, unpaid — 27 opinions on record
Dyson Supersonic rEcovacs Deebot X11 OmniCycloneDreame X60 Max UltraRoborock Saros 10
GS

Unpaid track record

GSMArena OfficialTech
Tested 14 of these products, unpaid — 26 opinions on record
Xiaomi 17 UltraGoogle Pixel 11 ProGoogle Pixel 11 Pro FoldiPhone 17 Pro
MA

Unpaid track record

Mark Ellis ReviewsTech
Tested 7 of these products, unpaid — 8 opinions on record
Bose QuietComfort Headphones 2nd GenSamsung Galaxy Buds4 ProAirPods Pro 3Bose QuietComfort Ultra Earbuds 2nd Gen
RE

Unpaid track record

RecordingNOWTech
Tested 7 of these products, unpaid — 8 opinions on record
Bose QuietComfort UltraSony WF-1000XM6AirPods Pro 3Bose QuietComfort Ultra Headphones 2nd Gen
DH

Unpaid track record

DHRMETech
Tested 5 of these products, unpaid — 7 opinions on record
Bowers & Wilkins Pi8Technics EAH-AZ100Bose QuietComfort Ultra Earbuds 2nd GenSony WH-1000XM6
TE

Unpaid track record

Tech FowlerTech
Tested 6 of these products, unpaid — 7 opinions on record
Apple Watch SE 3Apple Watch Series 11RingConn Gen 2 AirApple Watch Ultra 3
TH

Unpaid track record

The French GlowLifestyle
Tested 6 of these products, unpaid — 7 opinions on record
6

Unpaid track record

6 Months LaterTech
Tested 6 of these products, unpaid — 7 opinions on record
Bose QuietComfort Headphones 2nd GenKindle PaperwhiteBose QuietComfort UltraMeta Quest 3
DC

Unpaid track record

DC RainmakerTech
Tested 5 of these products, unpaid — 6 opinions on record
DR

Unpaid track record

Dr DrayBeauty
Tested 3 of these products, unpaid — 5 opinions on record
ZO

Unpaid track record

zollotechTech
Tested 4 of these products, unpaid — 5 opinions on record
Apple Watch Ultra 3iPhone 17 ProAirPods Pro 3iPhone 17
OT

Unpaid track record

Otto JulianTech
Tested 4 of these products, unpaid — 5 opinions on record

Multi-styler hot brushes

Dyson Airwrap or one of its rivals?

Most covered here
Dyson Airwrap Co-anda2x
23 creators5 no sponsorship found18 unclear
Of 23 who covered it: 6 recommend, 20 mixed, 1 against
Of 5 with no sponsorship found: 2 recommend, 3 unconvinced
1 switched to it
In this decision
  • Dyson Airwrap i.d.established9 recommend, 20 mixed, 0 against, 6 unpaid
  • Dyson Airwrap Co-anda2xestablished6 recommend, 20 mixed, 1 against, 5 unpaid
  • Shark Glamchallenger4 recommend, 17 mixed, 0 against, 3 unpaid
  • Dreame AirStyle Erachallengerstill gathering, 48 creators so far
D
Dyson Airwrap i.d.Evidence spans 1816 days 17:49:45
27 creators6 no sponsorship found21 unclear
Of 27 who covered it: 9 recommend, 20 mixed, 0 against
Of 6 with no sponsorship found: 1 recommend, 5 unconvinced
1 switched away
9 recommend, 20 mixed, 0 against, across 27 creators. Dyson on TTO
Was this useful?
D
Dyson Airwrap Co-anda2xEvidence spans 1493 days 04:20:37
23 creators5 no sponsorship found18 unclear
Of 23 who covered it: 6 recommend, 20 mixed, 1 against
Of 5 with no sponsorship found: 2 recommend, 3 unconvinced
1 switched to it
6 recommend, 20 mixed, 1 against, across 23 creators. Dyson on TTO
Was this useful?
S
Shark GlamEvidence spans 1395 days 00:00:01
21 creators3 no sponsorship found18 unclear
Of 21 who covered it: 4 recommend, 17 mixed, 0 against
Of 3 with no sponsorship found: 0 recommend, 3 unconvinced
4 recommend, 17 mixed, 0 against, across 21 creators. Shark on TTO
Brand siteproduct page coming
YFE711via Trade With Prity 2.0 (brand-wide)offer link
What creators praise
valueStrong signal
The Shark Flexstyle offers good value for the price.
buildPositive signal
The product delivers perfect blowout results.
durabilityPositive signal
Users report improved hair health with the Shark Flexstyle.
What creators question
noise cancellingRaised repeatedly
The Shark is louder than the Dyson.
Was this useful?

Still gathering evidence on Dreame AirStyle Era. They appear here once enough creators have weighed in.

Wet-to-dry straighteners

Which wet-to-straight styler actually works?

Most covered here
ghd Duet Blowdry
19 creators5 no sponsorship found1 sponsored13 unclear
Of 19 who covered it: 13 recommend, 13 mixed, 1 against
Of 5 with no sponsorship found: 3 recommend, 2 unconvinced
1 after 3+ months · 3 switched to it · 1 switched away
In this decision
D
Dyson AirstraitEvidence spans 1075 days 15:29:23
34 creators10 no sponsorship found24 unclear
Of 34 who covered it: 7 recommend, 29 mixed, 0 against
Of 10 with no sponsorship found: 2 recommend, 8 unconvinced
1 after 3+ months · 1 switched away
7 recommend, 29 mixed, 0 against, across 34 creators. Dyson on TTO
Creators are split on
value7 for · 7 against
It significantly reduces the time spent on hair care.
The product is considered overpriced for its limited functionality.
durability7 for · 3 against
The device is healthier for hair compared to traditional tools.
Straightening results didn't last long for some users.
comfort5 for · 4 against
It works well for Black hair types.
It didn't catch the roots well and left hair limp.
What creators praise
setupPositive signal
The auto turn off feature is appreciated for safety.
What creators question
buildSome concern
The opening of the blades is too small for thick hair.
Was this useful?
G
ghd Duet StyleEvidence spans 1316 days 07:42:37
14 creators3 no sponsorship found11 unclear
Of 14 who covered it: 8 recommend, 13 mixed, 1 against
Of 3 with no sponsorship found: 0 recommend, 3 unconvinced
1 switched to it · 1 switched away
8 recommend, 13 mixed, 1 against, across 14 creators. ghd on TTO
Brand siteproduct page coming
Creators are split on
value3 for · 4 against
It replaces both a dryer and straightener, making it a good investment.
The product may not be worth the investment for everyone.
What creators praise
buildPositive signal
The GHD Duet is easy to use and effective for styling.
performanceSome support
The GHD Duet provides smooth volume that lasts all day.
What creators question
comfortRaised repeatedly
The tool can get very hot, causing discomfort.
setupSome concern
It requires a lengthy setup and multiple passes.
Was this useful?
G
ghd Duet BlowdryEvidence spans 1306 days 22:35:33
19 creators5 no sponsorship found1 sponsored13 unclear
Of 19 who covered it: 13 recommend, 13 mixed, 1 against
Of 5 with no sponsorship found: 3 recommend, 2 unconvinced
1 after 3+ months · 3 switched to it · 1 switched away
13 recommend, 13 mixed, 1 against, across 19 creators. ghd on TTO
Brand siteproduct page coming
Creators are split on
durability7 for · 3 against
Minimal heat damage was observed after regular use.
The product may contribute to hair damage over time.
comfort5 for · 4 against
It creates a smooth finish without extreme heat.
The brush's bristles are too hard and can snag hair.
What creators praise
buildStrong signal
The product comes in two color options, which adds variety.
valueStrong signal
The product is effective in reducing drying time.
What creators question
Nothing consistent yet
Was this useful?

Hair dryers

Which premium hair dryer is worth the money?

Most covered here
Revlon One-Step Hair Dryer & Volumizer
24 creators5 no sponsorship found19 unclear
Of 24 who covered it: 15 recommend, 13 mixed, 0 against
Of 5 with no sponsorship found: 3 recommend, 2 unconvinced
1 switched to it · 1 switched away
In this decision
R
Revlon One-Step Hair Dryer & VolumizerEvidence spans 2807 days 23:10:49
24 creators5 no sponsorship found19 unclear
Of 24 who covered it: 15 recommend, 13 mixed, 0 against
Of 5 with no sponsorship found: 3 recommend, 2 unconvinced
1 switched to it · 1 switched away
15 recommend, 13 mixed, 0 against, across 24 creators. Revlon on TTO
Brand siteproduct page coming
Was this useful?
D
Dyson Supersonic rEvidence spans 1947 days 20:46:24
14 creators4 no sponsorship found1 sponsored9 unclear
Of 14 who covered it: 4 recommend, 10 mixed, 0 against
Of 4 with no sponsorship found: 0 recommend, 4 unconvinced
1 switched to it
4 recommend, 10 mixed, 0 against, across 14 creators. Dyson on TTO
What creators praise
buildPositive signal
The design is sleek and practical for hairstyling.
durabilitySome support
The Dyson is reliable for professional use.
valueSome support
It's versatile and suitable for all hair types.
What creators question
noise cancellingSome concern
The Dyson has a high-pitched noise that some find annoying.
Was this useful?
G
ghd ChronosEvidence spans 956 days 18:59:57
12 creators2 no sponsorship found10 unclear
Of 12 who covered it: 11 recommend, 9 mixed, 0 against
Of 2 with no sponsorship found: 1 recommend, 1 unconvinced
2 switched to it
11 recommend, 9 mixed, 0 against, across 12 creators. ghd on TTO
Brand siteproduct page coming
What creators praise
buildStrong signal
The GHD Sculpt has a slimmer and more comfortable design.
valueSome support
The ghd Chronos is considered worth the investment.
What creators question
Nothing consistent yet
Was this useful?

Also covered

O
Omnilux Contour FaceEvidence spans 1904 days 07:30:29
26 creators9 no sponsorship found1 sponsored16 unclear
Of 26 who covered it: 13 recommend, 16 mixed, 1 against
Of 9 with no sponsorship found: 5 recommend, 4 unconvinced
4 after 3+ months · 2 switched away
13 recommend, 16 mixed, 1 against, across 26 creators. Product page · Omnilux on TTO
Creators are split on
comfort3 for · 3 against
The mask is described as relaxing to use.
The strap is not firm, affecting usability.
What creators praise
valueStrong signal
The creator recommends the Omnilux mask as their favorite.
What creators question
durabilitySome concern
Some users reported issues with the mask not charging after a year.
fitSome concern
The fit issues were a significant downside.
Was this useful?
D
Dyson Supersonic NuralEvidence spans 1817 days 06:44:02
27 creators4 no sponsorship found23 unclear
Of 27 who covered it: 6 recommend, 23 mixed, 0 against
Of 4 with no sponsorship found: 0 recommend, 4 unconvinced
2 after 3+ months · 1 switched to it · 1 switched away
6 recommend, 23 mixed, 0 against, across 27 creators. Product page · Dyson on TTO
Creators are split on
build6 for · 3 against
It is lightweight, making it easy to handle.
The button is difficult to press and can cause discomfort.
value3 for · 3 against
It's a good investment, especially when on sale.
The product is expensive at $500.
What creators praise
durabilityPositive signal
The Dyson performs well in reducing frizz.
comfortSome support
It's lightweight and ergonomic.
What creators question
Nothing consistent yet
Specs · from Dyson
Power
1,600 W
Speed settings
3
Attachments
5 magnetic
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S
SkinCeuticals C E FerulicEvidence spans 4086 days 23:08:02
26 creators5 no sponsorship found1 sponsored20 unclear
Of 26 who covered it: 14 recommend, 8 mixed, 4 against
Of 5 with no sponsorship found: 1 recommend, 4 unconvinced
2 after 3+ months · 1 switched to it · 4 switched away
14 recommend, 8 mixed, 4 against, across 26 creators. Product page · SkinCeuticals on TTO
What creators praise
Nothing consistent yet
What creators question
valueRecurring issue
The product is considered very expensive.
Was this useful?
B
Beauty of Joseon Relief SunEvidence spans 1547 days 05:57:36
16 creators5 no sponsorship found11 unclear
Of 16 who covered it: 7 recommend, 9 mixed, 0 against
Of 5 with no sponsorship found: 2 recommend, 3 unconvinced
1 after 3+ months
7 recommend, 9 mixed, 0 against, across 16 creators. Product page · Beauty of Joseon on TTO
Brand siteproduct page coming
What creators praise
comfortStrong signal
It doesn't feel tight and doesn't bother the eyes.
valuePositive signal
It's a good price and feels fabulous.
What creators question
Nothing consistent yet
Was this useful?
U
Ulike Air 10Evidence spans 911 days 18:59:18
30 creators5 no sponsorship found4 sponsored21 unclear
Of 30 who covered it: 23 recommend, 12 mixed, 1 against
Of 5 with no sponsorship found: 3 recommend, 2 unconvinced
6 after 3+ months · 2 switched to it
23 recommend, 12 mixed, 1 against, across 30 creators. Product page · Ulike on TTO · Watch Brutal Reviews
Brand siteproduct page coming
Why
  • Sponsored reviews positive; 2 unpaid reviewers unconvinced
What creators praise
valueStrong signal
Users see results within a week of use.
comfortStrong signal
The built-in cooling makes the hair removal process painless.
setupStrong signal
The creator uses the device weekly for effective results.
What creators question
Nothing consistent yet
See the evidence, 30 sources

  • “this is NOT a sponsored review. This video is based only on verified user reviews from people who actually spent their hard-earned money.”

    Brutal ReviewsNot sponsored

  • “I can confidently say this at-home laser hair removal tool delivers professional-level results without the salon price tag.”

    LearnWithTravisNot sponsored

  • “this is #NotSponsored so I'll be telling all I've experienced after 5 MONTHS!”

    ARiiE D MAKEUPNot sponsored

  • “بناءً على تجربتي الشخصية، أعتقد بالتأكيد أن وضع SHR ميزة تستحق الاهتمام إذا كان لديك شعر أكثر سمكاً وعناداً.”

    Yara PereiraSent for free

  • “أنا سعيدة جدًا حقًا بالطريقة التي عمل بها جهاز Air 10 على شعر وجهي.”

    Yara PereiraAffiliate link

  • “لكن، هذا لا يعني أنني أعتقد أن الجميع بحاجة إلى جهاز Air 10.”

    Yara PereiraAffiliate link

  • “I genuinely love how quick and easy it is to fit into my routine.”

  • “The results and experiences shared in this video are based solely on my own personal journey with IPL laser treatment.”

  • “Want smooth skin for a fraction of the price? Use my code Fitfashionistarocks Paula2026 to snag $90 OFF the Ulike Air 10 Series!”

  • “This isn't magic, but it's one of the better at-home options I've tested.”

    208SkinDocSponsored
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C
CurrentBody Skin LED Series 2Evidence spans 1919 days 19:54:40
25 creators9 no sponsorship found1 sponsored15 unclear
Of 25 who covered it: 19 recommend, 15 mixed, 0 against
Of 9 with no sponsorship found: 4 recommend, 5 unconvinced
1 after 3+ months · 1 switched to it
19 recommend, 15 mixed, 0 against, across 25 creators. Product page · CurrentBody on TTO
Brand siteproduct page coming
CAROLINACB10% off CurrentBody red light maskvia The Carolina Lifestyle (brand-wide)offer link
JOSIELDNvia Josie (brand-wide)offer link
What creators praise
valueStrong signal
The mask is effective for skin improvement.
comfortPositive signal
The mask is relaxing to use.
buildPositive signal
The mask has a chin strap and an extra strap for a snug fit.
What creators question
Nothing consistent yet
Was this useful?
D
Dyson AirwrapEvidence spans 2001 days 09:48:33
26 creators7 no sponsorship found1 sponsored18 unclear
Of 26 who covered it: 14 recommend, 26 mixed, 1 against
Of 7 with no sponsorship found: 2 recommend, 5 unconvinced
2 after 3+ months · 2 switched to it · 2 switched away
14 recommend, 26 mixed, 1 against, across 26 creators. Product page · Dyson on TTO
Creators are split on
value7 for · 6 against
The Dyson is considered worth the investment.
The product is too expensive for its performance.
What creators praise
buildStrong signal
Both tools curl hair nicely.
durabilityStrong signal
The results with the Dyson last longer.
setupStrong signal
The setup process is straightforward.
What creators question
Nothing consistent yet
Was this useful?
S
Shark FlexStyleEvidence spans 1447 days 04:38:49
25 creators7 no sponsorship found1 sponsored17 unclear
Of 25 who covered it: 10 recommend, 21 mixed, 0 against
Of 7 with no sponsorship found: 1 recommend, 6 unconvinced
2 after 3+ months · 2 switched to it · 1 switched away
10 recommend, 21 mixed, 0 against, across 25 creators. Product page · Shark on TTO
Brand siteproduct page coming
YFE711via Trade With Prity 2.0 (brand-wide)offer link
What creators praise
valueStrong signal
The Shark FlexStyle is a cost-effective option compared to the Dyson.
buildStrong signal
The Shark FlexStyle is travel-friendly due to its folding design.
What creators question
durabilityRaised repeatedly
Curls tend to drop quickly after styling.
noise cancellingRaised repeatedly
The Shark FlexStyle is louder than the Dyson.
setupSome concern
The styling technique can be challenging and time-consuming.
Was this useful?
I
iRestore ProfessionalEvidence spans 2630 days 18:23:30
23 creators3 no sponsorship found6 sponsored14 unclear
Of 23 who covered it: 14 recommend, 17 mixed, 0 against
Of 3 with no sponsorship found: 2 recommend, 1 unconvinced
7 after 3+ months · 1 switched away
14 recommend, 17 mixed, 0 against, across 23 creators. Product page · iRestore on TTO
Brand siteproduct page coming
ADAMHUGE savings on iRESTOREvia Adam Carolla Show (brand-wide)offer link
BENPRO$25 offvia Boundless Life (brand-wide)
Creators are split on
value7 for · 3 against
The creator feels the investment in the product is worthwhile.
Some users find it too expensive for the results.
What creators praise
durabilityStrong signal
The helmet has a strong power output and is built to last.
comfortPositive signal
It's easy to use and allows multitasking during treatments.
effectivenessPositive signal
The product has visibly improved hair growth.
What creators question
Nothing consistent yet
Was this useful?
N
NuFACE Trinity+Evidence spans 3119 days 08:39:16
20 creators9 no sponsorship found11 unclear
Of 20 who covered it: 10 recommend, 11 mixed, 0 against
Of 9 with no sponsorship found: 4 recommend, 5 unconvinced
6 after 3+ months
10 recommend, 11 mixed, 0 against, across 20 creators. Product page · NuFACE on TTO
Brand siteproduct page coming
Was this useful?
B
Braun Silk-Expert Pro 5Evidence spans 2541 days 22:42:03
32 creators8 no sponsorship found1 sponsored23 unclear
Of 32 who covered it: 19 recommend, 15 mixed, 0 against
Of 8 with no sponsorship found: 6 recommend, 2 unconvinced
7 after 3+ months
19 recommend, 15 mixed, 0 against, across 32 creators. Product page · Braun on TTO
Brand siteproduct page coming
Was this useful?
A pick is made by a fixed rule: unpaid recommendations count three times, sponsored ones once, long-term use and switching count extra, and unpaid doubts count against. We don’t pick when only one option has enough evidence, or when the unpaid opinion is divided. “Not sponsored” means no ad read or disclosure in the content itself. “Unclear” means we couldn’t tell, and we don’t guess.
FeedSearchDecisions