"Hair care technology products."
11
creators
18
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
First mentioned by Blind Southern Belle at heart on Mar 2021 — 66mo ago
Frequently co-sponsored with
Brands sharing 3+ real creators with Dyson
Category reach
Niche — concentrated in 1 category
Products by Dyson
Creators who rep Dyson
Competitive landscape
Real brands closest to Dyson by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hair Story | 1 | 0% |
| Dae | 1 | 0% |
| Kerastase | 5 | 20% |
| Espé | 1 | 0% |
| BaBylissPRO | 1 | 100% |
The real story
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 1 smaller, 1 mid-size, 4 major creators
Based on 18 mentions across 11 creators · Strong evidence
Top creators
Project Farm
4× · Last mentioned 1w ago — ongoing since 33mo ago
AllyiahsFace
4× · Last mentioned 1w ago — ongoing since 26mo ago
Blind Southern Belle at heart
2× · Last mentioned 4d ago — ongoing since 66mo ago
Stílbrot
Last mentioned 4d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
1
mid
macro
1
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record