Whoop
Finance
Visit brand ↗"A fitness tracker that monitors health metrics."
19
creators
41
total mentions
Snapshot
Creator activity down 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 2 creators talk about Whoop regularly with no commercial relationship at all.
Mention activity, last 90 days
6 this month
First mentioned by The Diary Of A CEO on Jul 2023 — 38mo ago
Best deal available
your first month for free
via Modern Wisdom
💚 Creators who genuinely love Whoop
"As someone who has used a @WHOOP since early 2023, I wanted to see what all the fuss was about with the @Googl…"
Last mentioned 1w ago"qualche mese fa ho iniziato a usare il Whoop (te ne parlavo nel #205 Briefinn)"
Last mentioned 4d agoFrequently co-sponsored with
Brands sharing 3+ real creators with Whoop
Category reach
Cross-audience — reaches creators in 5 different categories
Products by Whoop
Creators who rep Whoop
2 creators already love Whoop
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Briefinn | 1 mention |
| Amy Wang | 1 mention |
Competitive landscape
Real brands closest to Whoop by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Fitbit | 6 | 0% |
| VitalWear | 1 | 0% |
| Google Fitbit Air | 2 | 50% |
| Formfit+ | 1 | 0% |
| EYVA | 1 | 0% |
The real story
💚 This is Tech Today kept recommending this after the paid deal ended
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 6 mid-size, 5 major creators
🎟 2 active creator codes right now
💼 6 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 41 mentions across 19 creators · Strong evidence
Top creators
Modern Wisdom
14× · Last mentioned 1w ago — ongoing since 4mo ago
Ever Forward Radio with Chase Chewning
5× · Last mentioned 1w ago — ongoing since 3mo ago
Chris Williamson
3× · Last mentioned 1mo ago — ongoing since 2mo ago
This is Tech Today
2× · Last mentioned 1w ago — ongoing since 4mo ago
Platform fingerprint
Organic signal detected on News — genuine audience trust
Creator tier spread
nano
micro
mid
3
macro
3
mega
5
Longest partnerships on record