Huel
Finance
Visit brand ↗"A brand offering meal replacement products."
22
creators
57
total mentions
Snapshot
Creator activity up 20% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
12 this month ↑
First mentioned by The Diary Of A CEO on Mar 2023 — 42mo ago
Best deal available
15% off
via The Ride Companion
Frequently co-sponsored with
Brands sharing 3+ real creators with Huel
Category reach
Cross-audience — reaches creators in 4 different categories
Products by Huel
Creators who rep Huel
Competitive landscape
Real brands closest to Huel by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Health Code | 1 | 0% |
| yfoods | 2 | 0% |
| Miils | 1 | 0% |
| Soylent | 1 | 0% |
| HALEO | 1 | 75% |
The real story
📈 Mentions up 20% in the last 30 days (12 vs 10)
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 2 smaller, 7 mid-size, 9 major creators
🎟 17 active creator codes right now
💼 12 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 57 mentions across 22 creators · Strong evidence
Top creators
The Ride Companion
17× · Last mentioned 3d ago — ongoing since 3mo ago
zoeunlimited
5× · Last mentioned 1mo ago — ongoing since 13mo ago
Reel Rejects
4× · Last mentioned 2w ago — ongoing since 1mo ago
But What Do I Know?™
3× · Last mentioned 1w ago — ongoing since 10mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
1
mid
6
macro
1
mega
9
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record