Bose
"Premium noise-cancelling headphones."
23
creators
35
total mentions
Snapshot
Creator activity up 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 5 creators talk about Bose regularly with no commercial relationship at all.
Mention activity, last 90 days
3 this month ↑
First mentioned by David Zhang on Sept 2017 — 109mo ago
💚 Creators who genuinely love Bose
"my pick for the best “overall” wireless, Bluetooth headphone goes to the @bose QuietComfort Ultra Headphones (…"
Last mentioned 1w ago"Personally, for my tastes and what I think is the most practical and widely beneficial, I’d pick the @Bose Qui…"
Last mentioned 1w ago"rediscovering my Bose QuietComfort noise-canceling headphones and Focus@Will helped me return to a level of fo…"
Last mentioned 3d ago"I use my little Bose earbuds for outside and they are wonderful."
Last mentioned 9mo ago"I like the sound that Bose units put out."
Not mentioned recently — last seen 20mo ago"Bose QuietComfort . In all honesty, I haven't used these as I prefer the in-ear style, but I asked around and …"
Last mentioned 2w agoFrequently co-sponsored with
Brands sharing 3+ real creators with Bose
Category reach
Cross-audience — reaches creators in 4 different categories
Creators who rep Bose
5 creators already love Bose
Genuinely, exclusively unpaid mentions — no code or link ever attached
| I Thought I Knew How: A Podcast about Knitting and Life | 1 mention |
| The Cliff Ravenscraft Show | 1 mention |
| Vintage Stereo Collector | 1 mention |
| Retro Gaming With Hopper | 1 mention |
| Ali Abdaal | 1 mention |
Competitive landscape
Real brands closest to Bose by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| B&O | 1 | 100% |
| Bowers and Wilkins | 1 | 100% |
| Sony | 44 | 10.8% |
| Bose Aviation | 1 | 0% |
| Microsoft | 25 | 15.4% |
The real story
💚 This is Tech Today kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
📈 Mentions up 50% in the last 30 days (3 vs 2)
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 778 days before larger ones
📊 Being discussed by 3 smaller, 9 mid-size, 5 major creators
Based on 35 mentions across 23 creators · Strong evidence
Top creators
This is Tech Today
5× · Last mentioned 1w ago — ongoing since 3mo ago
David Zhang
2× · Last mentioned 6d ago — ongoing since 109mo ago
Daniel Simmons
2× · Last mentioned 2w ago — ongoing since 3mo ago
La guarida del hardware
2× · Last mentioned 1w ago — ongoing since 20mo ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
2
micro
1
mid
6
macro
3
mega
5
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record