"A brand known for its hair color products."
9
creators
11
total mentions
Snapshot
Creator activity up 100% over the last 30 days. 2 creators talk about L'oréal regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month ↑
First mentioned by Insider Beauty on Dec 2022 — 45mo ago
💚 Creators who genuinely love L'oréal
"Reem is loving the La Roche-Posay Cicaplast B5 Spray and L'Oréal EverPure Bond Repair."
Last mentioned 2w agoCategory reach
Niche — concentrated in 3 categories
Creators who rep L'oréal
2 creators already love L'oréal
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Danielle Kirsty | 2 mentions |
| Derm Next Door | 1 mention |
Competitive landscape
Real brands closest to L'oréal by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| L’Oréal | 1 | 0% |
| L’Oréal Paris | 4 | 33.3% |
| L'Oréal Professionnel | 1 | 0% |
| L'Oreal Professionnel | 1 | 0% |
| L'Oreal Professional | 1 | 0% |
The real story
🔁 1 creator mentioned this organically more than once
📈 Mentions up 100% in the last 30 days (2 vs 1)
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 1123 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size, 3 major creators
Based on 11 mentions across 9 creators · Moderate evidence
Top creators
Tati
2× · Last mentioned 4w ago — ongoing since 8mo ago
Glowveda
Last mentioned 2w ago
Insider Beauty
Last mentioned 2w ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1w ago
Platform fingerprint
Organic signal detected on Pod — genuine audience trust
Creator tier spread
nano
1
micro
mid
macro
1
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record