"A foundation brush for flawless application."
6
creators
6
total mentions
Snapshot
Creator activity up 200% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month ↑
First mentioned by Hung Vanngo on Dec 2020 — 69mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep IT COSMETICS
Competitive landscape
Real brands closest to IT COSMETICS by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Makeup Geek | 1 | 0% |
| CT | 1 | 0% |
| MAKE UP FOR EVER | 5 | 42.9% |
| Benefit Cosmetics | 2 | 0% |
| Insight Cosmetics | 2 | 50% |
The real story
📈 Mentions up 200% in the last 30 days (3 vs 1)
🆕 3 creators discussed this for the first time this month
👀 Smaller creators were talking about this 625 days before larger ones
📊 Being discussed by 3 mid-size, 1 major creators
Based on 6 mentions across 6 creators · Moderate evidence
Top creators
Insider Beauty
Last mentioned 2w ago
You Beauty
Last mentioned 1w ago
Chetali Chadha
Last mentioned 4d ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
3
mega
1
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record