Laneige
"A skincare brand known for its hydrating lip products."
6
creators
12
total mentions
Snapshot
Creator activity down 50% over the last 30 days. 1 creator talks about Laneige regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Hung Vanngo on Jun 2021 — 64mo ago
💚 Creators who genuinely love Laneige
"the first product i use is the laneige lip balm you guys seen me use this a lot before"
Not mentioned recently — last seen 64mo agoCreators who rep Laneige
1 creators already love Laneige
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Hung Vanngo | 1 mention |
Competitive landscape
Real brands closest to Laneige by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Laniege | 1 | 0% |
| Lancer Skincare | 2 | 50% |
| Lancome | 3 | 20% |
| Banila Co | 1 | 0% |
| Estée Lauder | 11 | 25% |
The real story
💚 You Beauty kept recommending this after the paid deal ended
👀 Smaller creators were talking about this 76 days before larger ones
📊 Being discussed by 1 smaller, 1 mid-size, 2 major creators
Based on 12 mentions across 6 creators · Moderate evidence
Top creators
Hyram
5× · Last mentioned 1mo ago — ongoing since 18mo ago
PONY Syndrome
2× · Last mentioned 2w ago — ongoing since 61mo ago
You Beauty
2× · Last mentioned 2d ago — ongoing since 1mo ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1w ago
Platform fingerprint
Paid-heavy overall, organic signal on Pod
Creator tier spread
nano
1
micro
mid
macro
1
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record