e.l.f. Cosmetics
"A cosmetics brand known for affordable makeup products."
17
creators
24
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by Insider Beauty on Aug 2022 — 51mo ago
Best deal available
Limited quantities available exclusively
via Liquid Death
💚 Creators who genuinely love e.l.f. Cosmetics
"I definitely love every single product I used in this one 🙂↕️🫶🏻"
Last mentioned 1mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with e.l.f. Cosmetics
Category reach
Cross-audience — reaches creators in 4 different categories
Products by e.l.f. Cosmetics
Creators who rep e.l.f. Cosmetics
The real story
💚 Piper Nelson kept recommending this after the paid deal ended
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 4 smaller, 4 mid-size, 4 major creators
Based on 24 mentions across 17 creators · Strong evidence
Top creators
Piper Nelson
6× · Last mentioned 1mo ago — ongoing since 4mo ago
Vincent Oquendo
2× · Last mentioned 1mo ago — ongoing since 12mo ago
Liquid Death
2× · Last mentioned 1mo ago — ongoing since 31mo ago
Sydney Morgan
Last mentioned 2mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
4
mid
1
macro
3
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record