e.l.f. Cosmetics
"A cosmetics brand known for affordable makeup products."
8
creators
8
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month ↑
First mentioned by Insider Beauty on Aug 2022 — 49mo ago
Creators who rep e.l.f. Cosmetics
Competitive landscape
Real brands closest to e.l.f. Cosmetics by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Elf | 12 | 24.4% |
| LA Colors | 1 | 100% |
| Elate Cosmetics | 1 | 0% |
| Insight Cosmetics | 2 | 50% |
| Lisa Eldridge | 3 | 41.2% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 900 days before larger ones
📊 Being discussed by 2 mid-size, 4 major creators
Based on 8 mentions across 8 creators · Moderate evidence
Top creators
The bi-weekly-ish newsletter of Marcel Alexander Wiebenga
Last mentioned 1w ago
Sydney Morgan
Last mentioned 2w ago
Insider Beauty
Last mentioned 2w ago
You Beauty
Last mentioned 1w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
2
mega
4
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record