Tarte
"A concealer product for covering imperfections."
10
creators
26
total mentions
Snapshot
Creator activity down 20% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Tarte regularly with no commercial relationship at all.
Mention activity, last 90 days
4 this month
First mentioned by Adriana Braje on Apr 2015 — 139mo ago
Best deal available
null
via Nina Ubhi
💚 Creators who genuinely love Tarte
"This is my new favorite makeup and um...you have to try it."
Not mentioned recently — last seen 13mo ago"I actually really love this product it's like I feel like it loves me."
Not mentioned recently — last seen 110mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Tarte
Category reach
Niche — concentrated in 1 category
Creators who rep Tarte
1 creators already love Tarte
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Denitslava Makeup | 1 mention |
Competitive landscape
Real brands closest to Tarte by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Tarte Cosmetics | 1 | 0% |
| LORAC | 1 | 0% |
| CLINIQUE | 11 | 9.1% |
| Tata Harper | 1 | 0% |
| BOURJOIS PARIS | 1 | 0% |
The real story
👀 Smaller creators were talking about this 1458 days before larger ones
📊 Being discussed by 5 mid-size, 4 major creators
Based on 26 mentions across 10 creators · Strong evidence
Top creators
Nina Ubhi
11× · Last mentioned 1w ago — ongoing since 5mo ago
PONY Syndrome
3× · Last mentioned 2w ago — ongoing since 23mo ago
Adriana Braje
3× · Last mentioned 6d ago — ongoing since 139mo ago
You Beauty
2× · Last mentioned 1w ago — ongoing since 3mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
4
macro
1
mega
4
Longest partnerships on record