"A professional hair care brand."
3
creators
4
total mentions
Snapshot
with unpaid discussion outpacing paid growth. 1 creator talks about Redken regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by DieMadelaine on Jan 2017 — 118mo ago
💚 Creators who genuinely love Redken
"Meet @Redken's Acidic Bonding Concentrate Leave-In Treatment. This is my go-to for strong, smooth and healthy-…"
Last mentioned 1w agoCreators who rep Redken
1 creators already love Redken
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Ishani Mitra | 1 mention |
Competitive landscape
Real brands closest to Redken by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Kenra | 1 | 0% |
| Kerastase | 5 | 20% |
| L'Oreal Professionnel | 1 | 0% |
| NL Pro | 1 | 0% |
| L'Oréal Professionnel | 1 | 0% |
The real story
👀 Smaller creators were talking about this 3456 days before larger ones
📊 Being discussed by 1 smaller, 2 mid-size creators
Based on 4 mentions across 3 creators · Limited evidence
Top creators
Abbey Yung
2× · Last mentioned 2w ago — ongoing since 1mo ago
Ishani Mitra
Last mentioned 1w ago
DieMadelaine
Not mentioned recently — last seen 118mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
macro
2
mega
Longest partnerships on record