"A professional hair care brand."
12
creators
14
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 2 creators talk about Redken regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by DieMadelaine on Jan 2017 — 119mo ago
💚 Creators who genuinely love Redken
"Meet @Redken's Acidic Bonding Concentrate Leave-In Treatment. This is my go-to for strong, smooth and healthy-…"
Last mentioned 1mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Redken
Category reach
Niche — concentrated in 2 categories
Creators who rep Redken
2 creators already love Redken
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Khushi Malhotra | 1 mention |
| Ishani Mitra | 1 mention |
The real story
👀 Smaller creators were talking about this 3313 days before larger ones
📊 Being discussed by 1 smaller, 6 mid-size, 3 major creators
Based on 14 mentions across 12 creators · Moderate evidence
Top creators
Beauty IQ Uncensored
2× · Last mentioned Yesterday — ongoing since 4mo ago
Abbey Yung
2× · Last mentioned 2mo ago — ongoing since 2mo ago
Peter Nguyen
Last mentioned 2w ago
The Wirecutter Show
Last mentioned 2w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
2
macro
4
mega
3
Grassroots reach — bottoms up, not top down
Longest partnerships on record