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New Balance

New Balance

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"A series of comfortable walking sneakers."

20

creators

38

total mentions

TTO Intelligence

Snapshot

Creator activity down 67% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 2 creators talk about New Balance regularly with no commercial relationship at all.

Mention activity, last 90 days

2 this month

This monthChange
Mentions2-67%
Creators2-60%
New creators0—
Unpaid mentions0—
Paid partnerships1-50%
👀

First mentioned by Thread Cult on Jun 2016 — 126mo ago

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💚 Creators who genuinely love New Balance

"The New Balance SC Rebel is a super trainer designed for speed over long miles."

Last mentioned 1mo ago

"I love New Balance trainers. Very, very comfortable."

Last mentioned 3mo ago

"Both are very comfortable, and my feet feel a lot better now."

Last mentioned 1mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with New Balance

Category reach

Cross-audience — reaches creators in 5 different categories

TechFinanceHealth · 1Lifestyle · 10Education · 1GamingBeauty · 1Food

Products by New Balance

Creators who rep New Balance

2 creators already love New Balance

Genuinely, exclusively unpaid mentions — no code or link ever attached

Annemarie My Fashion Life1 mention
Miyako's Channel1 mention

The real story

Organic vs sponsored16% organic

📊 Being discussed by 3 smaller, 6 mid-size, 2 major creators

🎟 1 active creator code right now

Based on 38 mentions across 20 creators · Strong evidence

Top creators

O

Offering Something

6× · Last mentioned 2mo ago — ongoing since 17mo ago

T

The Mileage Podcast

4× · Last mentioned 1mo ago — ongoing since 2mo ago

M

Madeline Hegedus

3× · Last mentioned 2w ago — ongoing since 4mo ago

R

Rose Anvil

3× · Last mentioned 1w ago — ongoing since 2mo ago

Platform fingerprint

YT · 11 creators
mixed15 paid
Pod · 9 creators
mixed19 paid

Paid-heavy overall, organic signal on YT

Creator tier spread

nano

micro

3

mid

3

macro

3

mega

2

Grassroots reach — bottoms up, not top down

Longest partnerships on record

Thread Cultpaid only
201610.3 yrs2026
20164.7 yrs2026
Brock McGofforganic + paid
20162.6 yrs2026
20162.5 yrs2026
STEVIE SALLEpaid only
20162.2 yrs2026
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