New Balance
"A series of comfortable walking sneakers."
9
creators
19
total mentions
Snapshot
Creator activity up 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 2 creators talk about New Balance regularly with no commercial relationship at all.
Mention activity, last 90 days
4 this month ↑
First mentioned by Thread Cult on Jun 2016 — 125mo ago
💚 Creators who genuinely love New Balance
"The New Balance SC Rebel is a super trainer designed for speed over long miles."
Last mentioned 1w ago"I love New Balance trainers. Very, very comfortable."
Last mentioned 1mo agoProducts by New Balance
Creators who rep New Balance
2 creators already love New Balance
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Annemarie My Fashion Life | 1 mention |
| Miyako's Channel | 1 mention |
Competitive landscape
Real brands closest to New Balance by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Skechers | 2 | 0% |
| Uncivilized Sneaker | 1 | 0% |
| Nothing New | 1 | 0% |
| Bearfoot Shoes | 1 | 0% |
| Asics | 5 | 0% |
The real story
📈 Mentions up 33% in the last 30 days (4 vs 3)
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 1 smaller, 2 mid-size, 1 major creators
Based on 19 mentions across 9 creators · Strong evidence
Top creators
Offering Something
6× · Last mentioned 2w ago — ongoing since 16mo ago
The Mileage Podcast
4× · Last mentioned 1w ago — ongoing since 1mo ago
Style-ish
2× · Last mentioned 1w ago — ongoing since 2mo ago
Thread Cult
Last mentioned 1w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
1
mega
1
Grassroots reach — bottoms up, not top down
Longest partnerships on record