"A global sportswear brand known for its footwear and apparel."
31
creators
69
total mentions
Snapshot
Creator activity up 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 6 creators talk about Adidas regularly with no commercial relationship at all.
Mention activity, last 90 days
16 this month ↑
First mentioned by HYPEBEAST on Jan 2015 — 141mo ago
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💚 Creators who genuinely love Adidas
"Las Adidas Adizero Evo SL son uno de los éxitos recientes más extraños del running: una zapatilla que las rede…"
Last mentioned 1w ago"They turned them into boots. So do you remember dancing in them and then her coming to you and being like oh w…"
Last mentioned 1mo ago"I’ve been wearing these shoes daily for a little over a month now. It’s gotten to the point where my shoes tha…"
Last mentioned 1mo ago"All of the new Hyper Boost except if you buy these you also get a squishy toy."
Last mentioned 1mo ago"But the Hyper Boost Euphoria LT is a different beast. You've got a huge stack of the new Hyper Boost cushionin…"
Last mentioned 2mo ago"I did order a pair, uh, and I'm interested to see if this is an improvement or if they're just making another …"
Last mentioned 2mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Adidas
Category reach
Cross-audience — reaches creators in 5 different categories
Creators who rep Adidas
6 creators already love Adidas
Genuinely, exclusively unpaid mentions — no code or link ever attached
| SneakerTalk | 3 mentions |
| Cleo Abram | 1 mention |
| Xataka | 1 mention |
| Chuffsters | 1 mention |
| Complex | 1 mention |
| Studio 168 | 1 mention |
Competitive landscape
Real brands closest to Adidas by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Adidas Philippines | 1 | 0% |
| Adidas Originals | 1 | 0% |
| Diadora | 1 | 0% |
| Adidas Golf | 1 | 0% |
| Admiral | 1 | 0% |
The real story
💚 Elliot Page kept recommending this after the paid deal ended
🔁 2 creators mentioned this organically more than once
📈 Mentions up 33% in the last 30 days (16 vs 12)
🆕 8 creators discussed this for the first time this month
👀 Smaller creators were talking about this 1916 days before larger ones
📊 Being discussed by 1 smaller, 4 mid-size, 14 major creators
🎟 1 active creator code right now
💼 13 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 69 mentions across 31 creators · Strong evidence
Top creators
Elliot Page
10× · Last mentioned 2w ago — ongoing since 19mo ago
Jacques Slade
5× · Last mentioned 1mo ago — ongoing since 141mo ago
The SheerLuxe Podcast
4× · Last mentioned 2w ago — ongoing since 1mo ago
The Mileage Podcast
3× · Last mentioned 2d ago — ongoing since 1mo ago
Platform fingerprint
Paid-heavy overall, organic signal on News
Creator tier spread
nano
micro
1
mid
2
macro
2
mega
14
Grassroots reach — bottoms up, not top down
Longest partnerships on record