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"A global sportswear brand known for its footwear and apparel."

31

creators

69

total mentions

TTO Intelligence

Snapshot

Creator activity up 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 6 creators talk about Adidas regularly with no commercial relationship at all.

Mention activity, last 90 days

16 this month

This monthChange
Mentions16+33%
Creators11+22%
New creators8
Unpaid mentions1-67%
Paid partnerships13+160%
👀

First mentioned by HYPEBEAST on Jan 2015141mo ago

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💚 Creators who genuinely love Adidas

"Las Adidas Adizero Evo SL son uno de los éxitos recientes más extraños del running: una zapatilla que las rede…"

Last mentioned 1w ago

"They turned them into boots. So do you remember dancing in them and then her coming to you and being like oh w…"

Last mentioned 1mo ago

"I’ve been wearing these shoes daily for a little over a month now. It’s gotten to the point where my shoes tha…"

Last mentioned 1mo ago

"All of the new Hyper Boost except if you buy these you also get a squishy toy."

Last mentioned 1mo ago

"But the Hyper Boost Euphoria LT is a different beast. You've got a huge stack of the new Hyper Boost cushionin…"

Last mentioned 2mo ago

"I did order a pair, uh, and I'm interested to see if this is an improvement or if they're just making another …"

Last mentioned 2mo ago

Frequently co-sponsored with

Brands sharing 3+ real creators with Adidas

Category reach

Cross-audience — reaches creators in 5 different categories

Tech · 1Finance · 2Health · 1Lifestyle · 1Education · 2GamingBeautyFood

Products by Adidas

Creators who rep Adidas

6 creators already love Adidas

Genuinely, exclusively unpaid mentions — no code or link ever attached

SneakerTalk3 mentions
Cleo Abram1 mention
Xataka1 mention
Chuffsters1 mention
Complex1 mention
Studio 1681 mention

Competitive landscape

Real brands closest to Adidas by what they actually make

BrandCreatorsUnpaid %
Adidas Philippines10%
Adidas Originals10%
Diadora10%
Adidas Golf10%
Admiral10%

The real story

Organic vs sponsored24% organic

💚 Elliot Page kept recommending this after the paid deal ended

🔁 2 creators mentioned this organically more than once

📈 Mentions up 33% in the last 30 days (16 vs 12)

🆕 8 creators discussed this for the first time this month

👀 Smaller creators were talking about this 1916 days before larger ones

📊 Being discussed by 1 smaller, 4 mid-size, 14 major creators

🎟 1 active creator code right now

💼 13 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push

Based on 69 mentions across 31 creators · Strong evidence

Top creators

E

Elliot Page

10× · Last mentioned 2w ago — ongoing since 19mo ago

J

Jacques Slade

5× · Last mentioned 1mo ago — ongoing since 141mo ago

T

The SheerLuxe Podcast

4× · Last mentioned 2w ago — ongoing since 1mo ago

T

The Mileage Podcast

3× · Last mentioned 2d ago — ongoing since 1mo ago

Platform fingerprint

YT · 19 creators
mixed37 paid
Pod · 8 creators
14 paid
News · 4 creators
mixed3 paid

Paid-heavy overall, organic signal on News

Creator tier spread

nano

micro

1

mid

2

macro

2

mega

14

Grassroots reach — bottoms up, not top down

Longest partnerships on record

Jacques Sladeorganic + paid
201511.4 yrs2026
20156.4 yrs2026
Seb On Golfpaid only
20153.8 yrs2026
HYPEBEASTpaid only
20152.7 yrs2026
Elliot Pageorganic + paid
20151.6 yrs2026
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