"A line of running shoes designed for comfort and performance."
5
creators
10
total mentions
Snapshot
Creator activity up 600% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
7 this month ↑
First mentioned by Callum Moves on Sept 2024 — 24mo ago
Category reach
Niche — concentrated in 1 category
Products by Asics
Creators who rep Asics
Competitive landscape
Real brands closest to Asics by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| HOKA | 3 | 0% |
| On | 5 | 20% |
| On Running | 3 | 0% |
| Saucony | 1 | 0% |
| ASICS Run Challenge | 1 | 0% |
The real story
📈 Mentions up 600% in the last 30 days (7 vs 1)
🆕 2 creators discussed this for the first time this month
👀 Smaller creators were talking about this 582 days before larger ones
📊 Being discussed by 1 smaller, 1 major creators
💼 3 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 10 mentions across 5 creators · Moderate evidence
Top creators
The Mileage Podcast
6× · Last mentioned 2d ago — ongoing since 1mo ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1w ago
Callum Moves
Last mentioned 6d ago
Corrida no Ar News
Last mentioned 2d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
1
micro
mid
macro
mega
1
Longest partnerships on record