"A brand specializing in running shoes designed for comfort and performance."
3
creators
23
total mentions
Snapshot
Creator activity up 2000% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
21 this month ↑
⚠ Mentions are concentrated in just 3 creators
First mentioned by AllyiahsFace on May 2024 — 28mo ago
Products by HOKA
Creators who rep HOKA
Competitive landscape
Real brands closest to HOKA by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| On Running | 3 | 0% |
| On | 5 | 20% |
| Craft | 1 | 0% |
| Saucony | 1 | 0% |
| Asics | 5 | 0% |
The real story
📈 Mentions up 2000% in the last 30 days (21 vs 1)
🆕 1 creator discussed this for the first time this month
💼 20 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 23 mentions across 3 creators · Moderate evidence
Top creators
The Freetrail Podcast with Dylan Bowman
20× · Last mentioned Yesterday — ongoing since 3w ago
The Mileage Podcast
2× · Last mentioned 1w ago — ongoing since 1mo ago
AllyiahsFace
Last mentioned 1w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
macro
1
mega
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record