"A luxury cosmetics brand known for its skincare and makeup products."
8
creators
10
total mentions
Snapshot
Creator activity down 25% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month
First mentioned by emma chamberlain on May 2023 — 40mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep Lancôme
Competitive landscape
Real brands closest to Lancôme by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Lancome | 3 | 20% |
| Lakme | 4 | 0% |
| Lakmé | 4 | 25% |
| Chanel | 9 | 25% |
| YSL | 6 | 22.2% |
The real story
🆕 3 creators discussed this for the first time this month
📊 Being discussed by 2 mid-size, 4 major creators
Based on 10 mentions across 8 creators · Moderate evidence
Top creators
AllyiahsFace
3× · Last mentioned 1w ago — ongoing since 6mo ago
Wellness Junkies | Beauty & Wellness Tips, Hacks, Recs & Reviews for Women 40+
Last mentioned 1w ago
SheerLuxe
Last mentioned 5d ago
Lomargs' List
Last mentioned 4d ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
1
mega
4
Longest partnerships on record