"A hair care range that helps remove excess oil and hydrates dry hair."
12
creators
21
total mentions
Snapshot
Creator activity down 50% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
2 this month
First mentioned by ป้ายยา by รุ่ง on Feb 2025 — 19mo ago
💚 Creators who genuinely love L'Oréal Paris
"I tested out the @lorealparis Infallible Tinted Serum & the 3-Second Setting Mist instead."
Last mentioned 2w agoFrequently co-sponsored with
Brands sharing 3+ real creators with L'Oréal Paris
Category reach
Niche — concentrated in 1 category
Products by L'Oréal Paris
Creators who rep L'Oréal Paris
Competitive landscape
Real brands closest to L'Oréal Paris by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| L’Oréal Paris | 4 | 33.3% |
| L'Oreal Professional | 1 | 0% |
| L’Oréal | 1 | 0% |
| L'Oreal Professionnel | 1 | 0% |
| L'Oréal Professionnel | 1 | 0% |
The real story
💚 Yashasvi Rajpoot kept recommending this after the paid deal ended
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 270 days before larger ones
📊 Being discussed by 2 mid-size, 7 major creators
Based on 21 mentions across 12 creators · Strong evidence
Top creators
Sony YAY!
4× · Last mentioned 2w ago — ongoing since 2mo ago
Yashasvi Rajpoot
3× · Last mentioned 2w ago — ongoing since 7mo ago
Ishani Mitra
2× · Last mentioned 1w ago — ongoing since 3mo ago
Eva Meloche
2× · Last mentioned 1mo ago — ongoing since 18mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
macro
2
mega
7
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record