L'Oréal Paris
"A hair care range that helps remove excess oil and hydrates dry hair."
22
creators
42
total mentions
Snapshot
Creator activity up 200% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
3 this month ↑
First mentioned by Erica Fernandes on May 2021 — 66mo ago
💚 Creators who genuinely love L'Oréal Paris
"I tested out the @lorealparis Infallible Tinted Serum & the 3-Second Setting Mist instead."
Last mentioned 2mo ago"L’Oréal Paris just nailed it with the new Infallible Lacque Resistance Lipsticks."
Last mentioned 2d ago"This setting mist was sold out everywhere last month, and now it’s finally BACK."
Last mentioned 2d ago"my L’Oréal Paris salicylic acid gel cream review is that it is a must-have in your skincare vanity."
Last mentioned 1w agoFrequently co-sponsored with
Brands sharing 3+ real creators with L'Oréal Paris
Category reach
Niche — concentrated in 2 categories
Products by L'Oréal Paris
Creators who rep L'Oréal Paris
The real story
💚 Yashasvi Rajpoot, Erica Fernandes kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
📈 Mentions up 200% in the last 30 days (3 vs 1)
🆕 2 creators discussed this for the first time this month
📊 Being discussed by 5 mid-size, 13 major creators
Based on 42 mentions across 22 creators · Strong evidence
Top creators
Shivangi Sharma
6× · Last mentioned 2d ago — ongoing since 16mo ago
Sony YAY!
4× · Last mentioned 1mo ago — ongoing since 4mo ago
Erica Fernandes
4× · Last mentioned 1w ago — ongoing since 66mo ago
Yashasvi Rajpoot
3× · Last mentioned 2mo ago — ongoing since 9mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
mid
macro
5
mega
13
Top-heavy — reaches large audiences only, no grassroots signal
Longest partnerships on record