"A hair care brand focused on restoring hair health."
6
creators
7
total mentions
Snapshot
Creator activity down 75% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
1 this month
First mentioned by AllyiahsFace on Jan 2024 — 32mo ago
Category reach
Niche — concentrated in 1 category
Creators who rep K18
Competitive landscape
Real brands closest to K18 by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hair Story | 1 | 0% |
| OUAI | 6 | 7.1% |
| My Hair Friend | 1 | 0% |
| Dae | 1 | 0% |
| Kerastase | 5 | 20% |
The real story
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 3 mid-size, 1 major creators
Based on 7 mentions across 6 creators · Moderate evidence
Top creators
AllyiahsFace
2× · Last mentioned 1w ago — ongoing since 32mo ago
The SheerLuxe Podcast
Last mentioned 2w ago
Gloss Angeles
Last mentioned 2w ago
Tati
Last mentioned 3w ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
2
macro
1
mega
1
Longest partnerships on record