"A global leader in prestige beauty, known for skincare, makeup, and fragrance."
11
creators
16
total mentions
Snapshot
Creator activity down 50% over the last 30 days. 3 creators talk about Estée Lauder regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month
First mentioned by Hung Vanngo on Dec 2020 — 70mo ago
💚 Creators who genuinely love Estée Lauder
"Sorry, ale Est Laudder jest najlepszym kremem do zmywania makijażu, pomimo tego, że szczypie w oczy."
Last mentioned 1mo ago"Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery (Karlie mentioned)"
Not mentioned recently — last seen 70mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Estée Lauder
Creators who rep Estée Lauder
3 creators already love Estée Lauder
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Danielle Kirsty | 2 mentions |
| SO Beauty | 1 mention |
| Hung Vanngo | 1 mention |
Competitive landscape
Real brands closest to Estée Lauder by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Estee Lauder | 5 | 33.3% |
| Lancome | 3 | 20% |
| Laneige | 6 | 16.7% |
| MAKE UP FOR EVER | 5 | 42.9% |
| Lancôme | 8 | 0% |
The real story
🔁 1 creator mentioned this organically more than once
👀 Smaller creators were talking about this 164 days before larger ones
📊 Being discussed by 1 smaller, 4 mid-size, 4 major creators
Based on 16 mentions across 11 creators · Strong evidence
Top creators
Tati
3× · Last mentioned 4w ago — ongoing since 8mo ago
AllyiahsFace
2× · Last mentioned 1w ago — ongoing since 31mo ago
PONY Syndrome
2× · Last mentioned 2w ago — ongoing since 64mo ago
Danielle Kirsty
2× · Last mentioned 2mo ago — ongoing since 4mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
3
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record