"A global leader in prestige beauty, known for skincare, makeup, and fragrance."
15
creators
23
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz. 3 creators talk about Estée Lauder regularly with no commercial relationship at all.
Mention activity, last 90 days
1 this month ↑
First mentioned by Nyma Tang on Jun 2019 — 89mo ago
💚 Creators who genuinely love Estée Lauder
"Sorry, ale Est Laudder jest najlepszym kremem do zmywania makijażu, pomimo tego, że szczypie w oczy."
Last mentioned 2mo ago"Estée Lauder Advanced Night Repair Eye Supercharged Complex Synchronized Recovery (Karlie mentioned)"
Not mentioned recently — last seen 71mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Estée Lauder
Category reach
Niche — concentrated in 3 categories
Products by Estée Lauder
Creators who rep Estée Lauder
3 creators already love Estée Lauder
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Danielle Kirsty | 2 mentions |
| SO Beauty | 1 mention |
| Hung Vanngo | 1 mention |
The real story
🔁 1 creator mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
📊 Being discussed by 1 smaller, 4 mid-size, 6 major creators
Based on 23 mentions across 15 creators · Strong evidence
Top creators
Beauty IQ Uncensored
4× · Last mentioned 1mo ago — ongoing since 5mo ago
Tati
3× · Last mentioned 2mo ago — ongoing since 10mo ago
PONY Syndrome
2× · Last mentioned 2mo ago — ongoing since 66mo ago
AllyiahsFace
2× · Last mentioned 1mo ago — ongoing since 32mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
1
mid
1
macro
3
mega
6
Grassroots reach — bottoms up, not top down
Longest partnerships on record