Function
Health
Visit brand ↗"A health and wellness brand."
6
creators
68
total mentions
Snapshot
Creator activity up 14% over the last 30 days, driven mostly by recent paid activity, not organic buzz.
Mention activity, last 90 days
8 this month ↑
First mentioned by Andrew Huberman on Jul 2025 — 14mo ago
Best deal available
$25 credit
via Be Well by Kelly Leveque
Category reach
Niche — concentrated in 1 category
Creators who rep Function
Competitive landscape
Real brands closest to Function by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Hol Health Club | 1 | 0% |
| Rite | 1 | 0% |
| GoodFor | 1 | 0% |
| Health Nag | 1 | 0% |
| Mood | 3 | 0% |
The real story
👀 Smaller creators were talking about this 70 days before larger ones
🎟 2 active creator codes right now
💼 8 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 68 mentions across 6 creators · Strong evidence
Top creators
Andrew Huberman
30× · Last mentioned 1w ago — ongoing since 14mo ago
Huberman Lab
20× · Last mentioned 1w ago — ongoing since 4mo ago
Be Well by Kelly Leveque
10× · Last mentioned Yesterday — ongoing since 4mo ago
Realfoodology
5× · Last mentioned 2w ago — ongoing since 5mo ago
Platform fingerprint
Entirely paid coverage across all platforms — coordinated campaign
Creator tier spread
nano
micro
mid
1
macro
1
mega
Longest partnerships on record