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Function

Function

Health

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"A health and wellness brand."

6

creators

80

total mentions

TTO Intelligence

Snapshot

Creator activity down 33% over the last 30 days, driven mostly by recent paid activity, not organic buzz.

Mention activity, last 90 days

6 this month

This monthChange
Mentions6-33%
Creators2-33%
New creators0—
Unpaid mentions0—
Paid partnerships6-33%
👀

First mentioned by Andrew Huberman on Jul 2025 — 16mo ago

Best deal available

$25 credit

via Be Well by Kelly Leveque

Visit brand to use this code →
🔍

Category reach

Niche — concentrated in 2 categories

TechFinanceHealth · 5Lifestyle · 1EducationGamingBeautyFood

Creators who rep Function

The real story

Organic vs sponsored0% organic

👀 Smaller creators were talking about this 70 days before larger ones

🎟 1 active creator code right now

💼 6 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push

Based on 80 mentions across 6 creators · Strong evidence

Top creators

A

Andrew Huberman

35× · Last mentioned 1w ago — ongoing since 16mo ago

H

Huberman Lab

25× · Last mentioned 1w ago — ongoing since 6mo ago

B

Be Well by Kelly Leveque

12× · Last mentioned 3w ago — ongoing since 6mo ago

R

Realfoodology

5× · Last mentioned 2mo ago — ongoing since 6mo ago

Platform fingerprint

Pod · 3 creators
42 paid
YT · 3 creators
38 paid

Entirely paid coverage across all platforms — coordinated campaign

Creator tier spread

nano

micro

mid

1

macro

1

mega

Longest partnerships on record

20251.3 yrs2026
Huberman Labpaid only
2025179 days2026
2025166 days2026
Realfoodologypaid only
2025138 days2026
202535 days2026

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