Waking Up
Health
Visit brand ↗"A meditation app designed to improve mindfulness."
2
creators
6
total mentions
TTO Intelligence
Snapshot
Creator activity down 100% over the last 30 days.
Mention activity, last 90 days
0 this month
This monthChange
Mentions0-100%
Creators0-100%
New creators0—
Unpaid mentions0—
Paid partnerships0-100%
👀
First mentioned by Andrew Huberman on Sept 2023 — 36mo ago
🔍
Category reach
Niche — concentrated in 1 category
TechFinanceHealth · 2LifestyleEducationGamingBeautyFood
Creators who rep Waking Up
Competitive landscape
Real brands closest to Waking Up by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Headspace | 13 | 0% |
| Breathwork In Bed | 1 | 0% |
| Calm | 6 | 16.7% |
| Wispr | 3 | 10% |
| Meditation Studio | 1 | 0% |
The real story
Organic vs sponsored0% organic
Based on 6 mentions across 2 creators · Moderate evidence
Top creators
H
Huberman Lab
Last mentioned 1w ago
A
Andrew Huberman
5× · Last mentioned 6mo ago — ongoing since 36mo ago
Platform fingerprint
Pod · 1 creators
1 paid
YT · 1 creators
5 paid
Entirely paid coverage across all platforms — coordinated campaign
Longest partnerships on record