"A sunscreen product that offers UV protection and a lightweight feel."
5
creators
9
total mentions
Snapshot
with unpaid discussion outpacing paid growth.
Mention activity, last 90 days
1 this month
First mentioned by Glowveda on Mar 2026 — 6mo ago
💚 Creators who genuinely love Dot & Key
Category reach
Niche — concentrated in 2 categories
Products by Dot & Key
Creators who rep Dot & Key
Competitive landscape
Real brands closest to Dot & Key by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Dot and Key | 1 | 0% |
| WishCare | 3 | 11.1% |
| Sun Bum | 2 | 100% |
| Round Lab | 4 | 44.4% |
| SKINTIFIC | 1 | 0% |
The real story
👀 Smaller creators were talking about this 42 days before larger ones
📊 Being discussed by 1 smaller, 2 mid-size, 2 major creators
Based on 9 mentions across 5 creators · Moderate evidence
Top creators
ZolieSkinClinic
4× · Last mentioned 6d ago — ongoing since 5mo ago
Glowveda
2× · Last mentioned 2w ago — ongoing since 6mo ago
Tejasvi Rajput
Last mentioned 1w ago
Ishani Mitra
Last mentioned 1w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
1
micro
mid
1
macro
1
mega
2
Grassroots reach — bottoms up, not top down
Longest partnerships on record