Plum
"A brand that offers a variety of skincare and fragrance products."
7
creators
8
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz. 1 creator talks about Plum regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month ↑
First mentioned by Damien Talks Money on Nov 2024 — 22mo ago
Best deal available
via Chetali Chadha
💚 Creators who genuinely love Plum
"Main use kar rahi hoon Plum Rice Water & Niacinamide Toner Aur honestly iska result kaafi smooth & glowing hai…"
Last mentioned 2w agoCategory reach
Niche — concentrated in 2 categories
Creators who rep Plum
1 creators already love Plum
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Glowveda | 1 mention |
Competitive landscape
Real brands closest to Plum by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Flur | 1 | 100% |
| Peach & Lily | 1 | 0% |
| Plush | 1 | 0% |
| Bubble | 3 | 50% |
| Primally Pure | 3 | 33.3% |
The real story
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 575 days before larger ones
📊 Being discussed by 1 smaller, 2 mid-size, 4 major creators
🎟 2 active creator codes right now
Based on 8 mentions across 7 creators · Moderate evidence
Top creators
Chetali Chadha
2× · Last mentioned 4d ago — ongoing since 2w ago
Glowveda
Last mentioned 2w ago
ZolieSkinClinic
Last mentioned 6d ago
Pragati Verma Shorts
Last mentioned 2mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
1
micro
mid
1
macro
1
mega
4
Grassroots reach — bottoms up, not top down
Longest partnerships on record