"An online beauty and personal care product retailer."
7
creators
13
total mentions
Snapshot
Creator activity down 100% over the last 30 days. 1 creator talks about Nykaa regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Annie Reviews on Aug 2020 — 75mo ago
Category reach
Niche — concentrated in 2 categories
Creators who rep Nykaa
1 creators already love Nykaa
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Essential Tamil Channel | 1 mention |
The real story
👀 Smaller creators were talking about this 2036 days before larger ones
📊 Being discussed by 2 smaller, 4 mid-size, 1 major creators
Based on 13 mentions across 7 creators · Moderate evidence
Top creators
Truly Sana
4× · Last mentioned 1w ago — ongoing since 11mo ago
Hannah Daniel
3× · Last mentioned 3w ago — ongoing since 8mo ago
Annie Reviews
2× · Last mentioned 3w ago — ongoing since 75mo ago
Khushi Malhotra
Last mentioned 1mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
1
micro
1
mid
3
macro
1
mega
1
Reaches all creator tiers — genuine community-level spread
Longest partnerships on record