"An investment management company offering mutual funds and ETFs."
17
creators
29
total mentions
Snapshot
driven mostly by recent paid activity, not organic buzz. 4 creators talk about Vanguard regularly with no commercial relationship at all.
Mention activity, last 90 days
2 this month ↑
First mentioned by Michael Jay - Value Investing on Jul 2018 — 101mo ago
💚 Creators who genuinely love Vanguard
"VT is the cornerstone holding of all my investing portfolios."
Last mentioned 2mo ago"I’ve personally had most of my retirement invested with Vanguard for over 13 years."
Last mentioned 1mo ago"I own a decent amount of VGT, Vanguard's information technology fund in my brokerage account."
Last mentioned 4mo ago"I personally own all of these in my portfolio!"
Not mentioned recently — last seen 12mo ago"I hold VOO in my brokerage and legacy IRAs and FXAIX in my 401K ... Those two are the biggest holdings I have."
Not mentioned recently — last seen 13mo ago"I’ll likely just stick with my Vanguard funds, but glad you pointed out the potential utility of DFA and the f…"
Not mentioned recently — last seen 20mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Vanguard
Category reach
Niche — concentrated in 2 categories
Products by Vanguard
Creators who rep Vanguard
4 creators already love Vanguard
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Tae Kim - Financial Tortoise | 1 mention |
| Beavis Wealth | 1 mention |
| Ben Felix | 1 mention |
| Personal Finance with Leila - Debt Over It | 1 mention |
The real story
💚 Jacob Wade (Roadmap Money) kept recommending this after the paid deal ended
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 1862 days before larger ones
📊 Being discussed by 5 smaller, 12 mid-size creators
Based on 29 mentions across 17 creators · Strong evidence
Top creators
Jacob Wade (Roadmap Money)
7× · Last mentioned 1mo ago — ongoing since 15mo ago
Our Rich Journey
3× · Last mentioned 2w ago — ongoing since 14mo ago
Damien Talks Money
3× · Last mentioned 1mo ago — ongoing since 39mo ago
Rob Berger
Last mentioned 2w ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
1
micro
4
mid
9
macro
3
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record