Vanguard
"An investment management company offering mutual funds and ETFs."
11
creators
21
total mentions
Snapshot
Creator activity down 100% over the last 30 days. 4 creators talk about Vanguard regularly with no commercial relationship at all.
Mention activity, last 90 days
0 this month
First mentioned by Michael Jay - Value Investing on Jul 2018 — 99mo ago
💚 Creators who genuinely love Vanguard
"VT is the cornerstone holding of all my investing portfolios."
Last mentioned 1mo ago"I’ve personally had most of my retirement invested with Vanguard for over 13 years."
Last mentioned 2w ago"I own a decent amount of VGT, Vanguard's information technology fund in my brokerage account."
Last mentioned 3mo ago"I hold VOO in my brokerage and legacy IRAs and FXAIX in my 401K ... Those two are the biggest holdings I have."
Last mentioned 11mo ago"I’ll likely just stick with my Vanguard funds, but glad you pointed out the potential utility of DFA and the f…"
Not mentioned recently — last seen 18mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Vanguard
Category reach
Niche — concentrated in 1 category
Products by Vanguard
Creators who rep Vanguard
4 creators already love Vanguard
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Tae Kim - Financial Tortoise | 1 mention |
| Beavis Wealth | 1 mention |
| Ben Felix | 1 mention |
| Personal Finance with Leila - Debt Over It | 1 mention |
Competitive landscape
Real brands closest to Vanguard by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| Vanguard FTSE Global All-Cap ETF | 1 | 0% |
| First Trust | 1 | 0% |
| Invesco | 4 | 20% |
| Vested | 5 | 0% |
| ETF | 1 | 0% |
The real story
💚 Jacob Wade (Roadmap Money) kept recommending this after the paid deal ended
👀 Smaller creators were talking about this 1862 days before larger ones
📊 Being discussed by 4 smaller, 7 mid-size creators
Based on 21 mentions across 11 creators · Strong evidence
Top creators
Jacob Wade (Roadmap Money)
7× · Last mentioned 2w ago — ongoing since 14mo ago
Damien Talks Money
3× · Last mentioned 2d ago — ongoing since 37mo ago
Investing Simplified - Professor G
2× · Last mentioned 2mo ago — ongoing since 11mo ago
Tae Kim - Financial Tortoise
Last mentioned 1mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
4
mid
6
macro
1
mega
Grassroots reach — bottoms up, not top down
Longest partnerships on record