Sofi
Finance
Visit brand ↗"A platform for investing and managing personal finance."
34
creators
172
total mentions
Snapshot
Creator activity down 27% over the last 30 days, driven mostly by recent paid activity, not organic buzz. 1 creator talks about Sofi regularly with no commercial relationship at all.
Mention activity, last 90 days
16 this month
First mentioned by Everyday Investing on Mar 2022 — 54mo ago
Best deal available
Get up to 4.00% APY, pay no account fees, and earn up to $300 when you sign up and set up direct dep
via Tae Kim - Financial Tortoise
💚 Creators who genuinely love Sofi
"I've been extremely pleased with SOFI so far. Couldn't ask for a better situation and set up as a long term in…"
Last mentioned 1w ago"I personally was using SoFi for a while. Gave me the highest interest."
Last mentioned 1mo ago"my entire family dumped chase bank and signed up for SoFi. Also signed up for SoFi brokerage."
Last mentioned 3mo ago"I think SOFI can definitely 2-3X from current levels in the next 24 months."
Last mentioned 1w ago"SoFi is an American personal finance and financial technology company."
Not mentioned recently — last seen 12mo agoFrequently co-sponsored with
Brands sharing 3+ real creators with Sofi
Category reach
Niche — concentrated in 1 category
Products by Sofi
Creators who rep Sofi
1 creators already love Sofi
Genuinely, exclusively unpaid mentions — no code or link ever attached
| Personal Finance with Leila - Debt Over It | 1 mention |
Competitive landscape
Real brands closest to Sofi by what they actually make
| Brand | Creators | Unpaid % |
|---|---|---|
| SoFi Technologies | 1 | 0% |
| SoFi Plus | 1 | 0% |
| Boldin | 2 | 0% |
| Wealthsteading | 1 | 0% |
| Prosper | 1 | 0% |
The real story
💚 Stealth Wealth Investing, The Financial Diet +2 more kept recommending this after the paid deal ended
🔁 1 creator mentioned this organically more than once
🆕 1 creator discussed this for the first time this month
👀 Smaller creators were talking about this 97 days before larger ones
📊 Being discussed by 9 smaller, 9 mid-size, 14 major creators
🎟 2 active creator codes right now
💼 15 sponsored mentions in the last 30 days — worth knowing if recent buzz is organic or a marketing push
Based on 150 mentions across 34 creators · Strong evidence
Top creators
Tae Kim - Financial Tortoise
51× · Last mentioned 1mo ago — ongoing since 21mo ago
Yudi J
16× · Last mentioned 3w ago — ongoing since 4mo ago
Money Rehab with Nicole Lapin
12× · Last mentioned 4d ago — ongoing since 1mo ago
ProudMoney - Credit Cards & Personal Finance
11× · Last mentioned 1w ago — ongoing since 32mo ago
Platform fingerprint
Paid-heavy overall, organic signal on YT
Creator tier spread
nano
micro
9
mid
6
macro
3
mega
14
Grassroots reach — bottoms up, not top down
Longest partnerships on record